DEVELOPMENT OF CORPORATE MARKETING COMMUNICATION (CMC) BRANDING MODEL IN IAIN TULUNGAGUNG: TOWARD THE ERA OF WORLD CLASS UNIVERSITY
The study describes and analyzes the use of corporate marketing communication strategies towards Higher Education at the international level. This study used a qualitative descriptive method, with the research site at IAIN Tulungagung. The research subjects are members of the academic community, tea...
Main Authors: | Agus Purwowidodo, Muhamad Yasin |
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Format: | Article |
Language: | English |
Published: |
Nurul Jadid University, Islamic Faculty
2021-03-01
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Series: | Al-Tanzim: Jurnal Manajemen Pendidikan Islam |
Subjects: | |
Online Access: | https://ejournal.unuja.ac.id/index.php/al-tanzim/article/view/1882 |
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