Predicting national suicide numbers with social media data.

Suicide is not only an individual phenomenon, but it is also influenced by social and environmental factors. With the high suicide rate and the abundance of social media data in South Korea, we have studied the potential of this new medium for predicting completed suicide at the population level. We...

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Main Authors: Hong-Hee Won, Woojae Myung, Gil-Young Song, Won-Hee Lee, Jong-Won Kim, Bernard J Carroll, Doh Kwan Kim
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2013-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC3632511?pdf=render
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author Hong-Hee Won
Woojae Myung
Gil-Young Song
Won-Hee Lee
Jong-Won Kim
Bernard J Carroll
Doh Kwan Kim
author_facet Hong-Hee Won
Woojae Myung
Gil-Young Song
Won-Hee Lee
Jong-Won Kim
Bernard J Carroll
Doh Kwan Kim
author_sort Hong-Hee Won
collection DOAJ
description Suicide is not only an individual phenomenon, but it is also influenced by social and environmental factors. With the high suicide rate and the abundance of social media data in South Korea, we have studied the potential of this new medium for predicting completed suicide at the population level. We tested two social media variables (suicide-related and dysphoria-related weblog entries) along with classical social, economic and meteorological variables as predictors of suicide over 3 years (2008 through 2010). Both social media variables were powerfully associated with suicide frequency. The suicide variable displayed high variability and was reactive to celebrity suicide events, while the dysphoria variable showed longer secular trends, with lower variability. We interpret these as reflections of social affect and social mood, respectively. In the final multivariate model, the two social media variables, especially the dysphoria variable, displaced two classical economic predictors - consumer price index and unemployment rate. The prediction model developed with the 2-year training data set (2008 through 2009) was validated in the data for 2010 and was robust in a sensitivity analysis controlling for celebrity suicide effects. These results indicate that social media data may be of value in national suicide forecasting and prevention.
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spelling doaj.art-a06323e703824999ad1cf73906e0ec212022-12-21T21:47:28ZengPublic Library of Science (PLoS)PLoS ONE1932-62032013-01-0184e6180910.1371/journal.pone.0061809Predicting national suicide numbers with social media data.Hong-Hee WonWoojae MyungGil-Young SongWon-Hee LeeJong-Won KimBernard J CarrollDoh Kwan KimSuicide is not only an individual phenomenon, but it is also influenced by social and environmental factors. With the high suicide rate and the abundance of social media data in South Korea, we have studied the potential of this new medium for predicting completed suicide at the population level. We tested two social media variables (suicide-related and dysphoria-related weblog entries) along with classical social, economic and meteorological variables as predictors of suicide over 3 years (2008 through 2010). Both social media variables were powerfully associated with suicide frequency. The suicide variable displayed high variability and was reactive to celebrity suicide events, while the dysphoria variable showed longer secular trends, with lower variability. We interpret these as reflections of social affect and social mood, respectively. In the final multivariate model, the two social media variables, especially the dysphoria variable, displaced two classical economic predictors - consumer price index and unemployment rate. The prediction model developed with the 2-year training data set (2008 through 2009) was validated in the data for 2010 and was robust in a sensitivity analysis controlling for celebrity suicide effects. These results indicate that social media data may be of value in national suicide forecasting and prevention.http://europepmc.org/articles/PMC3632511?pdf=render
spellingShingle Hong-Hee Won
Woojae Myung
Gil-Young Song
Won-Hee Lee
Jong-Won Kim
Bernard J Carroll
Doh Kwan Kim
Predicting national suicide numbers with social media data.
PLoS ONE
title Predicting national suicide numbers with social media data.
title_full Predicting national suicide numbers with social media data.
title_fullStr Predicting national suicide numbers with social media data.
title_full_unstemmed Predicting national suicide numbers with social media data.
title_short Predicting national suicide numbers with social media data.
title_sort predicting national suicide numbers with social media data
url http://europepmc.org/articles/PMC3632511?pdf=render
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