MYTHS IN ORGANIZATIONAL COMMUNICATION

Organizational culture is made up of several important elements, some visible, others less visible, underlying the communication processes that take place in organizations. The employees` behaviour is influenced by the core values of the institution, which are transmitted and enriched by myths, a ki...

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Main Author: Lazăr Ludmila
Format: Article
Language:deu
Published: Notograf Prim 2018-12-01
Series:Studiul Artelor şi Culturologie: Istorie, Teorie, Practică
Subjects:
Online Access:http://revista.amtap.md/wp-content/files_mf/155567470937lazar.pdf
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author Lazăr Ludmila
author_facet Lazăr Ludmila
author_sort Lazăr Ludmila
collection DOAJ
description Organizational culture is made up of several important elements, some visible, others less visible, underlying the communication processes that take place in organizations. The employees` behaviour is influenced by the core values of the institution, which are transmitted and enriched by myths, a kind of organizational “metaphors”. In the present study, we aim to identify the mythical archetypes, to elucidate the typology and characteristics of myths and their functions in the communication within organizations, to highlight the complexity of this valuable instrument of increasing the performance of the organization.
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spelling doaj.art-a0715b9cecc64394aaab5a15bef5dc8a2022-12-22T00:15:01ZdeuNotograf PrimStudiul Artelor şi Culturologie: Istorie, Teorie, Practică2345-14082345-18312018-12-011(32)206210MYTHS IN ORGANIZATIONAL COMMUNICATIONLazăr Ludmila0Academy of Music, Theatre and Fine ArtsOrganizational culture is made up of several important elements, some visible, others less visible, underlying the communication processes that take place in organizations. The employees` behaviour is influenced by the core values of the institution, which are transmitted and enriched by myths, a kind of organizational “metaphors”. In the present study, we aim to identify the mythical archetypes, to elucidate the typology and characteristics of myths and their functions in the communication within organizations, to highlight the complexity of this valuable instrument of increasing the performance of the organization.http://revista.amtap.md/wp-content/files_mf/155567470937lazar.pdfarchetypecommunicationorganizational culturemythorganizational mythology
spellingShingle Lazăr Ludmila
MYTHS IN ORGANIZATIONAL COMMUNICATION
Studiul Artelor şi Culturologie: Istorie, Teorie, Practică
archetype
communication
organizational culture
myth
organizational mythology
title MYTHS IN ORGANIZATIONAL COMMUNICATION
title_full MYTHS IN ORGANIZATIONAL COMMUNICATION
title_fullStr MYTHS IN ORGANIZATIONAL COMMUNICATION
title_full_unstemmed MYTHS IN ORGANIZATIONAL COMMUNICATION
title_short MYTHS IN ORGANIZATIONAL COMMUNICATION
title_sort myths in organizational communication
topic archetype
communication
organizational culture
myth
organizational mythology
url http://revista.amtap.md/wp-content/files_mf/155567470937lazar.pdf
work_keys_str_mv AT lazarludmila mythsinorganizationalcommunication