Analisis Elemen Ekuitas Merek RCTI dalam Persaingan Industri Televisi Swasta di Indonesia: Studi Kasus pada Empat Perguruan Tinggi Swasta Terkemuka di Jakarta

Analisis Elemen Ekuitas Merek RCTI dalam Persaingan Industri Televisi Swasta di Indonesia: Studi Kasus pada Empat Perguruan Tinggi Swasta Terkemuka di Jakarta

Article measured the element of RCTI brand equity consisting of brand awareness, brand association that formed brand image, perceived quality, and brand loyalty. The used research method was descriptive, this research desribe 400 student perception from four private universities in Jakarta on the RC...

Full description

Bibliographic Details
Main Authors: Masruroh Masruroh, Awin Indranto
Format: Article
Language:English
Published: Bina Nusantara University 2008-03-01
Series:Journal the Winners
Subjects:
brand equity
competition
television industry
Online Access:https://journal.binus.ac.id/index.php/winners/article/view/731

Similar Items

Similar Items