Merger and Acquisitions Integration, Implementation as Innovative Approach Toward Sustainable Competitive Advantage: A Case Analysis From Chinese Sports Brands

Merger and Acquisitions Integration, Implementation as Innovative Approach Toward Sustainable Competitive Advantage: A Case Analysis From Chinese Sports Brands

Brand M&A has long been an extremely common strategy for expanding the scale of an organization and entering new business areas, but various signs show that many brand mergers and acquisitions (M&As) do not add value. They often lose money and fail. This research explores the value,...

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Détails bibliographiques
Auteurs principaux: Wen-Hong Chiu, Yuan-Shen Shih, Li-Sheng Chu, Shieh-Liang Chen
Format: Article
Langue:English
Publié: Frontiers Media S.A. 2022-04-01
Collection:Frontiers in Psychology
Sujets:
cross-border mergers and acquisitions
resource-based theory
brand strategy
innovation
competitive advantage
Accès en ligne:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.869836/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2022.869836/full

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