A Dynamic Process Model for Digital Transformation:
This paper takes a case-based approach to describe the dynamic processes inherent in digital transformation (DX). Using a theoretical modeling approach, Fujikawa, Kondo, and Imai (2022) proposed a dynamic process model in the form of a two-dimensional matrix with two axes (platform and stakeholder),...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2022-01-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/41/3/41_2022.006/_html/-char/en |
| _version_ | 1811195557977260032 |
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| author | Yoshinori Fujikawa Norio Imai Kimihiko Kondo Hanae Okawa Kengo Horiuchi |
| author_facet | Yoshinori Fujikawa Norio Imai Kimihiko Kondo Hanae Okawa Kengo Horiuchi |
| author_sort | Yoshinori Fujikawa |
| collection | DOAJ |
| description | This paper takes a case-based approach to describe the dynamic processes inherent in digital transformation (DX). Using a theoretical modeling approach, Fujikawa, Kondo, and Imai (2022) proposed a dynamic process model in the form of a two-dimensional matrix with two axes (platform and stakeholder), four quadrants (stages) and two transitions (paths). Based on a theoretical sampling approach, the current study identifies four cases (Askul, Pioneer, Komatsu, and Nihon Kotsu) as “DX cases that went through different stages and paths” and analyzes these examples as revelatory and longitudinal cases. The paper explores the possibility of integrating new insights and logic detected in the case analyses back into the conceptual model. |
| first_indexed | 2024-04-12T00:45:08Z |
| format | Article |
| id | doaj.art-a08c3aeb1d8447aa9608a470338c4e43 |
| institution | Directory Open Access Journal |
| issn | 0389-7265 2188-1669 |
| language | Japanese |
| last_indexed | 2024-04-12T00:45:08Z |
| publishDate | 2022-01-01 |
| publisher | Japan Marketing Academy |
| record_format | Article |
| series | Maketingu Janaru |
| spelling | doaj.art-a08c3aeb1d8447aa9608a470338c4e432022-12-22T03:54:53ZjpnJapan Marketing AcademyMaketingu Janaru0389-72652188-16692022-01-01413445610.7222/marketing.2022.006marketingA Dynamic Process Model for Digital Transformation:Yoshinori Fujikawa0Norio Imai1Kimihiko Kondo2Hanae Okawa3Kengo Horiuchi4Associate Professor, School of International Corporate Strategy, Hitotsubashi University Business School (Hitotsubashi ICS), JapanDBA Program, School of International Corporate Strategy, Hitotsubashi University Business School (Hitotsubashi ICS), JapanProfessor, Graduate School of Commerce, Otaru University of Commerce, JapanHead of Marketing Technology, IT company, JapanBoard Director, Treasure Data KK, JapanThis paper takes a case-based approach to describe the dynamic processes inherent in digital transformation (DX). Using a theoretical modeling approach, Fujikawa, Kondo, and Imai (2022) proposed a dynamic process model in the form of a two-dimensional matrix with two axes (platform and stakeholder), four quadrants (stages) and two transitions (paths). Based on a theoretical sampling approach, the current study identifies four cases (Askul, Pioneer, Komatsu, and Nihon Kotsu) as “DX cases that went through different stages and paths” and analyzes these examples as revelatory and longitudinal cases. The paper explores the possibility of integrating new insights and logic detected in the case analyses back into the conceptual model.https://www.jstage.jst.go.jp/article/marketing/41/3/41_2022.006/_html/-char/endigital transformationdxprocess modeldynamic capabilityservice-dominant logic |
| spellingShingle | Yoshinori Fujikawa Norio Imai Kimihiko Kondo Hanae Okawa Kengo Horiuchi A Dynamic Process Model for Digital Transformation: Maketingu Janaru digital transformation dx process model dynamic capability service-dominant logic |
| title | A Dynamic Process Model for Digital Transformation: |
| title_full | A Dynamic Process Model for Digital Transformation: |
| title_fullStr | A Dynamic Process Model for Digital Transformation: |
| title_full_unstemmed | A Dynamic Process Model for Digital Transformation: |
| title_short | A Dynamic Process Model for Digital Transformation: |
| title_sort | dynamic process model for digital transformation |
| topic | digital transformation dx process model dynamic capability service-dominant logic |
| url | https://www.jstage.jst.go.jp/article/marketing/41/3/41_2022.006/_html/-char/en |
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