A Dynamic Process Model for Digital Transformation:

A Dynamic Process Model for Digital Transformation:

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This paper takes a case-based approach to describe the dynamic processes inherent in digital transformation (DX). Using a theoretical modeling approach, Fujikawa, Kondo, and Imai (2022) proposed a dynamic process model in the form of a two-dimensional matrix with two axes (platform and stakeholder),...

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Bibliographic Details
Main Authors: Yoshinori Fujikawa, Norio Imai, Kimihiko Kondo, Hanae Okawa, Kengo Horiuchi
Format: Article
Language:Japanese
Published: Japan Marketing Academy 2022-01-01
Series:Maketingu Janaru
Subjects:
digital transformation
dx
process model
dynamic capability
service-dominant logic
Online Access:https://www.jstage.jst.go.jp/article/marketing/41/3/41_2022.006/_html/-char/en

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