A Dynamic Process Model for Digital Transformation:
This paper takes a case-based approach to describe the dynamic processes inherent in digital transformation (DX). Using a theoretical modeling approach, Fujikawa, Kondo, and Imai (2022) proposed a dynamic process model in the form of a two-dimensional matrix with two axes (platform and stakeholder),...
Main Authors: | , , , , |
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Format: | Article |
Language: | Japanese |
Published: |
Japan Marketing Academy
2022-01-01
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Series: | Maketingu Janaru |
Subjects: | |
Online Access: | https://www.jstage.jst.go.jp/article/marketing/41/3/41_2022.006/_html/-char/en |
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