Analysis of Brand Image Strategy to Enhance Purchase Interest in Culinary Products
One of the marketing strategies that need to be built by business actors is through marketing communications. One way to manage consumers and build consumer loyalty with brand image. This study aims to find out how the right brand image strategy is to increase interest in buying culinary products,...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2023-12-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/3707 |