Pengembangan Identitas Organisasi sebagai Strategi Bisnis
This research aimed to explore how an organizational identity was used as business strategy for private TV station. Qualitative approach with traditional grounded theory was used as research design. The data were collected through observation, interview and document analysis. The study found that or...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Gadjah Mada
2014-01-01
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| Series: | Jurnal Psikologi |
| Online Access: | https://jurnal.ugm.ac.id/jpsi/article/view/6979 |
| _version_ | 1818494638801027072 |
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| author | Yan Wahid Prasetyo Fathul Himam |
| author_facet | Yan Wahid Prasetyo Fathul Himam |
| author_sort | Yan Wahid Prasetyo |
| collection | DOAJ |
| description | This research aimed to explore how an organizational identity was used as business strategy for private TV station. Qualitative approach with traditional grounded theory was used as research design. The data were collected through observation, interview and document analysis. The study found that organizational identity can be useful as business strategy to gain market positioning. This research also emphasized a model of identity development that can be used as business strategy.
Keywords: business strategy, organizational identity, TV station |
| first_indexed | 2024-12-10T18:09:13Z |
| format | Article |
| id | doaj.art-a0b3629d92634dd4bf096b29e118951c |
| institution | Directory Open Access Journal |
| issn | 0215-8884 2460-867X |
| language | Indonesian |
| last_indexed | 2024-12-10T18:09:13Z |
| publishDate | 2014-01-01 |
| publisher | Universitas Gadjah Mada |
| record_format | Article |
| series | Jurnal Psikologi |
| spelling | doaj.art-a0b3629d92634dd4bf096b29e118951c2022-12-22T01:38:32ZindUniversitas Gadjah MadaJurnal Psikologi0215-88842460-867X2014-01-0140222623910.22146/jpsi.69795921Pengembangan Identitas Organisasi sebagai Strategi BisnisYan Wahid PrasetyoFathul HimamThis research aimed to explore how an organizational identity was used as business strategy for private TV station. Qualitative approach with traditional grounded theory was used as research design. The data were collected through observation, interview and document analysis. The study found that organizational identity can be useful as business strategy to gain market positioning. This research also emphasized a model of identity development that can be used as business strategy. Keywords: business strategy, organizational identity, TV stationhttps://jurnal.ugm.ac.id/jpsi/article/view/6979 |
| spellingShingle | Yan Wahid Prasetyo Fathul Himam Pengembangan Identitas Organisasi sebagai Strategi Bisnis Jurnal Psikologi |
| title | Pengembangan Identitas Organisasi sebagai Strategi Bisnis |
| title_full | Pengembangan Identitas Organisasi sebagai Strategi Bisnis |
| title_fullStr | Pengembangan Identitas Organisasi sebagai Strategi Bisnis |
| title_full_unstemmed | Pengembangan Identitas Organisasi sebagai Strategi Bisnis |
| title_short | Pengembangan Identitas Organisasi sebagai Strategi Bisnis |
| title_sort | pengembangan identitas organisasi sebagai strategi bisnis |
| url | https://jurnal.ugm.ac.id/jpsi/article/view/6979 |
| work_keys_str_mv | AT yanwahidprasetyo pengembanganidentitasorganisasisebagaistrategibisnis AT fathulhimam pengembanganidentitasorganisasisebagaistrategibisnis |