Fashion as a Marketing Tool and Its Communication Aspect in Developing Markets
In this article the idenfication of a fashion product, its variability and the analyses of fashion as an industrial design will be discussed within the framework of fashion product marketing. The process of product creation is closely related to the economic, sociological and psychological factors c...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University Library System, University of Pittsburgh
2014-03-01
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| Series: | Emerging Markets Journal |
| Online Access: | http://emaj.pitt.edu/ojs/index.php/emaj/article/view/56 |
| _version_ | 1819089336926208000 |
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| author | Fatma Engin Alpat Yusuf Ziya Aksu |
| author_facet | Fatma Engin Alpat Yusuf Ziya Aksu |
| author_sort | Fatma Engin Alpat |
| collection | DOAJ |
| description | In this article the idenfication of a fashion product, its variability and the analyses of fashion as an industrial design will be discussed within the framework of fashion product marketing. The process of product creation is closely related to the economic, sociological and psychological factors considered, hence, sociologists and trend setters are working together because the concept of fashion product should be viewed as a determiner of status and power of a certain community. Each group within the community should be defined within a certain status and therefore each status corresponds to a relevant fashion concept. The survival of the fashion designers within the industrial sector could only be plausable if fashion is firstly analyzed conceptually and then applied separately to each group of the community. |
| first_indexed | 2024-12-21T22:06:19Z |
| format | Article |
| id | doaj.art-a0bcb81d3dd145f689d422ff481ff7c8 |
| institution | Directory Open Access Journal |
| issn | 2159-242X 2158-8708 |
| language | English |
| last_indexed | 2024-12-21T22:06:19Z |
| publishDate | 2014-03-01 |
| publisher | University Library System, University of Pittsburgh |
| record_format | Article |
| series | Emerging Markets Journal |
| spelling | doaj.art-a0bcb81d3dd145f689d422ff481ff7c82022-12-21T18:48:42ZengUniversity Library System, University of PittsburghEmerging Markets Journal2159-242X2158-87082014-03-0133677610.5195/emaj.2014.5640Fashion as a Marketing Tool and Its Communication Aspect in Developing MarketsFatma Engin Alpat0Yusuf Ziya Aksu1beykent university Textile and Fashion Design Dpt.AktinIn this article the idenfication of a fashion product, its variability and the analyses of fashion as an industrial design will be discussed within the framework of fashion product marketing. The process of product creation is closely related to the economic, sociological and psychological factors considered, hence, sociologists and trend setters are working together because the concept of fashion product should be viewed as a determiner of status and power of a certain community. Each group within the community should be defined within a certain status and therefore each status corresponds to a relevant fashion concept. The survival of the fashion designers within the industrial sector could only be plausable if fashion is firstly analyzed conceptually and then applied separately to each group of the community.http://emaj.pitt.edu/ojs/index.php/emaj/article/view/56 |
| spellingShingle | Fatma Engin Alpat Yusuf Ziya Aksu Fashion as a Marketing Tool and Its Communication Aspect in Developing Markets Emerging Markets Journal |
| title | Fashion as a Marketing Tool and Its Communication Aspect in Developing Markets |
| title_full | Fashion as a Marketing Tool and Its Communication Aspect in Developing Markets |
| title_fullStr | Fashion as a Marketing Tool and Its Communication Aspect in Developing Markets |
| title_full_unstemmed | Fashion as a Marketing Tool and Its Communication Aspect in Developing Markets |
| title_short | Fashion as a Marketing Tool and Its Communication Aspect in Developing Markets |
| title_sort | fashion as a marketing tool and its communication aspect in developing markets |
| url | http://emaj.pitt.edu/ojs/index.php/emaj/article/view/56 |
| work_keys_str_mv | AT fatmaenginalpat fashionasamarketingtoolanditscommunicationaspectindevelopingmarkets AT yusufziyaaksu fashionasamarketingtoolanditscommunicationaspectindevelopingmarkets |