Identification of social and management priorities by changing the position of marketing specialist in organizational systems of business
The aim of the article. This article deals with evolution of marketer`s position in organizational structure of enterprise in the context of marketing development and its implementation in everyday activities of Ukrainian firms. New tasks of marketers are defined in conditions of media possibilities...
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| Format: | Article |
| Language: | English |
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Sumy State University
2013-06-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2013_2_74_84.pdf |