User Engagement with Brand and Value Co-creation in Media Platforms
Objective Research into customer engagement with the brand is on the rise, but so far little empirical work has been done on user engagement with the brand on media platforms. Since the competition among Iranian media platforms to attract and retain users is increasing and because the platforms are...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2022-09-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_89464_84fbe9c85a070bed54f148ff468f4433.pdf |