Analysis of consumer behaviour in the European poultry meat market
This research has also confirmed that poultry meat is currently in its golden age, not only in our country but also globally. The beneficial physiological effects of poultry meat, its nutritional value (high protein content), and its role in modern nutrition and diets have made it the most popular...
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| Format: | Article |
| Language: | English |
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University of Debrecen
2023-09-01
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| Series: | Apstract: Applied Studies in Agribusiness and Commerce |
| Subjects: | |
| Online Access: | https://ojs.lib.unideb.hu/apstract/article/view/12752 |
| _version_ | 1797682544306552832 |
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| author | Viktória Vida Zoltán Szakály |
| author_facet | Viktória Vida Zoltán Szakály |
| author_sort | Viktória Vida |
| collection | DOAJ |
| description |
This research has also confirmed that poultry meat is currently in its golden age, not only in our country but also globally. The beneficial physiological effects of poultry meat, its nutritional value (high protein content), and its role in modern nutrition and diets have made it the most popular and 'fashionable' meat product of our time. Healthiness as a megatrend has favoured the consumption of poultry meat, which has been consumed for decades, and is reflected in the growth in production, trade and consumption. The trend of environmental awareness has also pushed the meat market towards the consumption of poultry meat as it is one of the least environmentally intensive compared to other meat types. Poultry meat is the second most commonly consumed meat in the EU, but in some European countries, it has taken over the overall lead (e.g. Hungary, Cyprus, and the UK). Poultry is not only preferred for its healthiness and low environmental impact, it is also an easy, versatile, quick-to-prepare, cheap source of protein. These advantages are expected to lead to further growth in the future in terms of production, trade and consumption, China, the US, the EU and Brazil dominate the poultry sector.
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| first_indexed | 2024-03-12T00:01:18Z |
| format | Article |
| id | doaj.art-a0da168c559a48b396c7bb942e6394ab |
| institution | Directory Open Access Journal |
| issn | 1789-221X 1789-7874 |
| language | English |
| last_indexed | 2024-03-12T00:01:18Z |
| publishDate | 2023-09-01 |
| publisher | University of Debrecen |
| record_format | Article |
| series | Apstract: Applied Studies in Agribusiness and Commerce |
| spelling | doaj.art-a0da168c559a48b396c7bb942e6394ab2023-09-17T18:38:50ZengUniversity of DebrecenApstract: Applied Studies in Agribusiness and Commerce1789-221X1789-78742023-09-0117110.19041/APSTRACT/2023/1/2Analysis of consumer behaviour in the European poultry meat marketViktória Vida0Zoltán Szakály1Debreceni Egyetem Gazdaságtudományi KarUniversity of Debrecen, Faculty of Economics and Business This research has also confirmed that poultry meat is currently in its golden age, not only in our country but also globally. The beneficial physiological effects of poultry meat, its nutritional value (high protein content), and its role in modern nutrition and diets have made it the most popular and 'fashionable' meat product of our time. Healthiness as a megatrend has favoured the consumption of poultry meat, which has been consumed for decades, and is reflected in the growth in production, trade and consumption. The trend of environmental awareness has also pushed the meat market towards the consumption of poultry meat as it is one of the least environmentally intensive compared to other meat types. Poultry meat is the second most commonly consumed meat in the EU, but in some European countries, it has taken over the overall lead (e.g. Hungary, Cyprus, and the UK). Poultry is not only preferred for its healthiness and low environmental impact, it is also an easy, versatile, quick-to-prepare, cheap source of protein. These advantages are expected to lead to further growth in the future in terms of production, trade and consumption, China, the US, the EU and Brazil dominate the poultry sector. https://ojs.lib.unideb.hu/apstract/article/view/12752poultry meatconsumptiontrendsconsumer behaviour |
| spellingShingle | Viktória Vida Zoltán Szakály Analysis of consumer behaviour in the European poultry meat market Apstract: Applied Studies in Agribusiness and Commerce poultry meat consumption trends consumer behaviour |
| title | Analysis of consumer behaviour in the European poultry meat market |
| title_full | Analysis of consumer behaviour in the European poultry meat market |
| title_fullStr | Analysis of consumer behaviour in the European poultry meat market |
| title_full_unstemmed | Analysis of consumer behaviour in the European poultry meat market |
| title_short | Analysis of consumer behaviour in the European poultry meat market |
| title_sort | analysis of consumer behaviour in the european poultry meat market |
| topic | poultry meat consumption trends consumer behaviour |
| url | https://ojs.lib.unideb.hu/apstract/article/view/12752 |
| work_keys_str_mv | AT viktoriavida analysisofconsumerbehaviourintheeuropeanpoultrymeatmarket AT zoltanszakaly analysisofconsumerbehaviourintheeuropeanpoultrymeatmarket |