Students Perceptions on University Selection, Decision Making Process: A Case Study in Kurdistan Region of Iraq

Through the growing number of students, universities are moving like a private company in the market. They are always trying to increase their students, namely customers to survive in this competitive field. The purpose of the study was to clarify the predictors of the students’ choices for the univ...

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Main Authors: Taylan Budur, Chnar Abdullah Rashid, Mersid Poturak
Format: Article
Language:English
Published: Tishk International University 2018-09-01
Series:International Journal of Social Sciences & Educational Studies
Subjects:
Online Access:http://ijsses.org/wp-content/uploads/2018/10/Students-Perceptions-on-University-Selection.pdf
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author Taylan Budur
Chnar Abdullah Rashid
Mersid Poturak
author_facet Taylan Budur
Chnar Abdullah Rashid
Mersid Poturak
author_sort Taylan Budur
collection DOAJ
description Through the growing number of students, universities are moving like a private company in the market. They are always trying to increase their students, namely customers to survive in this competitive field. The purpose of the study was to clarify the predictors of the students’ choices for the university in Kurdistan region of Iraq. To do this, 400 students selected from the American University of Sulaimani (AUIS), Human Development University, and Cihan University which are the main private institutions of Sulaimani City. The results show that scientific activities and campus facilities have affected the reputation of the university, and consequently reputation influenced students to advice that university to others. When it is thought that advice play an important role in the university selection, these results are very important for the practitioners in order to increase their market share in the region.
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spelling doaj.art-a0e26a904e8a42f4bc2484d9469946572023-12-02T13:58:18ZengTishk International UniversityInternational Journal of Social Sciences & Educational Studies2409-12942409-12942018-09-015113314410.23918/ijsses.v5i1p133Students Perceptions on University Selection, Decision Making Process: A Case Study in Kurdistan Region of IraqTaylan BudurChnar Abdullah RashidMersid PoturakThrough the growing number of students, universities are moving like a private company in the market. They are always trying to increase their students, namely customers to survive in this competitive field. The purpose of the study was to clarify the predictors of the students’ choices for the university in Kurdistan region of Iraq. To do this, 400 students selected from the American University of Sulaimani (AUIS), Human Development University, and Cihan University which are the main private institutions of Sulaimani City. The results show that scientific activities and campus facilities have affected the reputation of the university, and consequently reputation influenced students to advice that university to others. When it is thought that advice play an important role in the university selection, these results are very important for the practitioners in order to increase their market share in the region.http://ijsses.org/wp-content/uploads/2018/10/Students-Perceptions-on-University-Selection.pdfUniversity SelectionStructural Equation ModellingUniversity ReputationUniversity CampusEducation Quality
spellingShingle Taylan Budur
Chnar Abdullah Rashid
Mersid Poturak
Students Perceptions on University Selection, Decision Making Process: A Case Study in Kurdistan Region of Iraq
International Journal of Social Sciences & Educational Studies
University Selection
Structural Equation Modelling
University Reputation
University Campus
Education Quality
title Students Perceptions on University Selection, Decision Making Process: A Case Study in Kurdistan Region of Iraq
title_full Students Perceptions on University Selection, Decision Making Process: A Case Study in Kurdistan Region of Iraq
title_fullStr Students Perceptions on University Selection, Decision Making Process: A Case Study in Kurdistan Region of Iraq
title_full_unstemmed Students Perceptions on University Selection, Decision Making Process: A Case Study in Kurdistan Region of Iraq
title_short Students Perceptions on University Selection, Decision Making Process: A Case Study in Kurdistan Region of Iraq
title_sort students perceptions on university selection decision making process a case study in kurdistan region of iraq
topic University Selection
Structural Equation Modelling
University Reputation
University Campus
Education Quality
url http://ijsses.org/wp-content/uploads/2018/10/Students-Perceptions-on-University-Selection.pdf
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