How group-buying servicescape affect consumers’ purchase intention, the regulating effects of price discount and time pressure
This paper constructs a conceptual model of how group-buying servicescape affect consumers’ purchase intention and discusses the regulating effects of price discount and time pressure. This research uses a survey approach to collect data, as a result, we collected 506 valid questionnaires. The resul...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2017-01-01
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| Series: | MATEC Web of Conferences |
| Subjects: | |
| Online Access: | https://doi.org/10.1051/matecconf/201713900129 |
| _version_ | 1818448452468604928 |
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| author | Zhang Lingying Zhang Chunling Li Cui Wang Kang |
| author_facet | Zhang Lingying Zhang Chunling Li Cui Wang Kang |
| author_sort | Zhang Lingying |
| collection | DOAJ |
| description | This paper constructs a conceptual model of how group-buying servicescape affect consumers’ purchase intention and discusses the regulating effects of price discount and time pressure. This research uses a survey approach to collect data, as a result, we collected 506 valid questionnaires. The results show that aesthetic appeal, information exchange, interpersonal interaction and perceived security have a positive effect on positive emotion; layout and functionality, information exchange and interpersonal interaction have a positive effect on virtual touch. Positive emotion and virtual touch can promote the consumer’s purchase intention, and time pressure and price discount play a regulatory function. The results of this study have an important reference value for group-buying operators to use servicescape to attract and retain consumers. |
| first_indexed | 2024-12-14T20:19:44Z |
| format | Article |
| id | doaj.art-a0e599a19ebb4bd49ca9aa9e5fcf09c7 |
| institution | Directory Open Access Journal |
| issn | 2261-236X |
| language | English |
| last_indexed | 2024-12-14T20:19:44Z |
| publishDate | 2017-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | MATEC Web of Conferences |
| spelling | doaj.art-a0e599a19ebb4bd49ca9aa9e5fcf09c72022-12-21T22:48:46ZengEDP SciencesMATEC Web of Conferences2261-236X2017-01-011390012910.1051/matecconf/201713900129matecconf_icmite2017_00129How group-buying servicescape affect consumers’ purchase intention, the regulating effects of price discount and time pressureZhang LingyingZhang ChunlingLi CuiWang KangThis paper constructs a conceptual model of how group-buying servicescape affect consumers’ purchase intention and discusses the regulating effects of price discount and time pressure. This research uses a survey approach to collect data, as a result, we collected 506 valid questionnaires. The results show that aesthetic appeal, information exchange, interpersonal interaction and perceived security have a positive effect on positive emotion; layout and functionality, information exchange and interpersonal interaction have a positive effect on virtual touch. Positive emotion and virtual touch can promote the consumer’s purchase intention, and time pressure and price discount play a regulatory function. The results of this study have an important reference value for group-buying operators to use servicescape to attract and retain consumers.https://doi.org/10.1051/matecconf/201713900129group-buying servicescapevirtual touchpositive emotiongroup-buying intention |
| spellingShingle | Zhang Lingying Zhang Chunling Li Cui Wang Kang How group-buying servicescape affect consumers’ purchase intention, the regulating effects of price discount and time pressure MATEC Web of Conferences group-buying servicescape virtual touch positive emotion group-buying intention |
| title | How group-buying servicescape affect consumers’ purchase intention, the regulating effects of price discount and time pressure |
| title_full | How group-buying servicescape affect consumers’ purchase intention, the regulating effects of price discount and time pressure |
| title_fullStr | How group-buying servicescape affect consumers’ purchase intention, the regulating effects of price discount and time pressure |
| title_full_unstemmed | How group-buying servicescape affect consumers’ purchase intention, the regulating effects of price discount and time pressure |
| title_short | How group-buying servicescape affect consumers’ purchase intention, the regulating effects of price discount and time pressure |
| title_sort | how group buying servicescape affect consumers purchase intention the regulating effects of price discount and time pressure |
| topic | group-buying servicescape virtual touch positive emotion group-buying intention |
| url | https://doi.org/10.1051/matecconf/201713900129 |
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