Color-Emotion Associations in Art: Fuzzy Approach

Art objects can evoke certain emotions. Color is a fundamental element of visual art and plays a significant role in how art is perceived. This paper introduces a novel approach to classifying emotions in art using Fuzzy Sets. We employ a fuzzy approach because it aligns well with human judgments&am...

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Main Authors: Muragul Muratbekova, Pakizar Shamoi
Format: Article
Language:English
Published: IEEE 2024-01-01
Series:IEEE Access
Subjects:
Online Access:https://ieeexplore.ieee.org/document/10464290/
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author Muragul Muratbekova
Pakizar Shamoi
author_facet Muragul Muratbekova
Pakizar Shamoi
author_sort Muragul Muratbekova
collection DOAJ
description Art objects can evoke certain emotions. Color is a fundamental element of visual art and plays a significant role in how art is perceived. This paper introduces a novel approach to classifying emotions in art using Fuzzy Sets. We employ a fuzzy approach because it aligns well with human judgments’ imprecise and subjective nature. Extensive fuzzy colors (n=120) and a broad emotional spectrum (n=10) allow for a more human-consistent and context-aware exploration of emotions inherent in paintings. First, we introduce the fuzzy color representation model. Then, at the fuzzification stage, we process the Wiki Art Dataset of paintings tagged with emotions, extracting fuzzy dominant colors linked to specific emotions. This results in fuzzy color distributions for ten emotions. Finally, we convert them back to a crisp domain, obtaining a knowledge base of color-emotion associations in primary colors. Our findings reveal strong associations between specific emotions and colors; for instance, gratitude strongly correlates with green, brown, and orange. Other noteworthy associations include brown and anger, orange with shame, yellow with happiness, and gray with fear. Using these associations and Jaccard similarity, we can find the emotions in the arbitrary untagged image. We conducted a 2AFC experiment involving human subjects to evaluate the proposed method. The average hit rate of 0.77 indicates a significant correlation between the method’s predictions and human perception. The proposed method is simple to adapt to art painting retrieval systems. The study contributes to the theoretical understanding of color-emotion associations in art, offering valuable insights for various practical applications besides art, like marketing, design, and psychology.
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spelling doaj.art-a0f13db0bccf4ef78395fe301b2d00382024-03-26T17:48:45ZengIEEEIEEE Access2169-35362024-01-0112379373795610.1109/ACCESS.2024.337536110464290Color-Emotion Associations in Art: Fuzzy ApproachMuragul Muratbekova0https://orcid.org/0009-0000-9162-2945Pakizar Shamoi1https://orcid.org/0000-0001-9682-0203School of Information Technology and Engineering, Kazakh-British Technical University, Almaty, KazakhstanSchool of Information Technology and Engineering, Kazakh-British Technical University, Almaty, KazakhstanArt objects can evoke certain emotions. Color is a fundamental element of visual art and plays a significant role in how art is perceived. This paper introduces a novel approach to classifying emotions in art using Fuzzy Sets. We employ a fuzzy approach because it aligns well with human judgments’ imprecise and subjective nature. Extensive fuzzy colors (n=120) and a broad emotional spectrum (n=10) allow for a more human-consistent and context-aware exploration of emotions inherent in paintings. First, we introduce the fuzzy color representation model. Then, at the fuzzification stage, we process the Wiki Art Dataset of paintings tagged with emotions, extracting fuzzy dominant colors linked to specific emotions. This results in fuzzy color distributions for ten emotions. Finally, we convert them back to a crisp domain, obtaining a knowledge base of color-emotion associations in primary colors. Our findings reveal strong associations between specific emotions and colors; for instance, gratitude strongly correlates with green, brown, and orange. Other noteworthy associations include brown and anger, orange with shame, yellow with happiness, and gray with fear. Using these associations and Jaccard similarity, we can find the emotions in the arbitrary untagged image. We conducted a 2AFC experiment involving human subjects to evaluate the proposed method. The average hit rate of 0.77 indicates a significant correlation between the method’s predictions and human perception. The proposed method is simple to adapt to art painting retrieval systems. The study contributes to the theoretical understanding of color-emotion associations in art, offering valuable insights for various practical applications besides art, like marketing, design, and psychology.https://ieeexplore.ieee.org/document/10464290/Fuzzy setsemotions in artcolor paletteclassificationcolor-emotion modelart image analysis
spellingShingle Muragul Muratbekova
Pakizar Shamoi
Color-Emotion Associations in Art: Fuzzy Approach
IEEE Access
Fuzzy sets
emotions in art
color palette
classification
color-emotion model
art image analysis
title Color-Emotion Associations in Art: Fuzzy Approach
title_full Color-Emotion Associations in Art: Fuzzy Approach
title_fullStr Color-Emotion Associations in Art: Fuzzy Approach
title_full_unstemmed Color-Emotion Associations in Art: Fuzzy Approach
title_short Color-Emotion Associations in Art: Fuzzy Approach
title_sort color emotion associations in art fuzzy approach
topic Fuzzy sets
emotions in art
color palette
classification
color-emotion model
art image analysis
url https://ieeexplore.ieee.org/document/10464290/
work_keys_str_mv AT muragulmuratbekova coloremotionassociationsinartfuzzyapproach
AT pakizarshamoi coloremotionassociationsinartfuzzyapproach