Customer Loyalty to Bank Services: The Bibliometric Analysis
Systematisation of literary sources on and approaches to solving the problem of enhancing customer loyalty indicated that scholars had contributed significantly to enriching the scientific research aimed at ensuring the effective long-term consumer interaction. Accordingly, the current paper aims at...
| Main Authors: | , , , |
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| Formato: | Artigo |
| Idioma: | English |
| Publicado: |
Institute for International Cooperation Development
2020-07-01
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| Series: | Virtual Economics |
| Subjects: | |
| Acceso en liña: | https://virtual-economics.eu/index.php/VE/article/view/72/57 |