The use of the health belief model to assess predictors of intent to receive the COVID-19 vaccine and willingness to pay
Background The development of a vaccine against SARS-CoV-2 infection is on the way. To prepare for public availability, the acceptability of a hypothetical COVID-19 vaccine and willingness to pay (WTP) were assessed to provide insights into future demand forecasts and pricing considerations. Methods...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2020-09-01
|
| Series: | Human Vaccines & Immunotherapeutics |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.1080/21645515.2020.1790279 |
| _version_ | 1797677293622001664 |
|---|---|
| author | Li Ping Wong Haridah Alias Pooi-Fong Wong Hai Yen Lee Sazaly AbuBakar |
| author_facet | Li Ping Wong Haridah Alias Pooi-Fong Wong Hai Yen Lee Sazaly AbuBakar |
| author_sort | Li Ping Wong |
| collection | DOAJ |
| description | Background The development of a vaccine against SARS-CoV-2 infection is on the way. To prepare for public availability, the acceptability of a hypothetical COVID-19 vaccine and willingness to pay (WTP) were assessed to provide insights into future demand forecasts and pricing considerations. Methods A cross-sectional survey was conducted from 3 to 12 April 2020. The health belief model (HBM) was used to assess predictors of the intent to receive the vaccine and the WTP. Results A total of 1,159 complete responses was received. The majority reported a definite intent to receive the vaccine (48.2%), followed by a probable intent (29.8%) and a possible intent (16.3%). Both items under the perceived benefits construct in the HBM, namely believe the vaccination decreases the chance of infection (OR = 2.51, 95% CI 1.19–5.26) and the vaccination makes them feel less worry (OR = 2.19, 95% CI 1.03–4.65), were found to have the highest significant odds of a definite intention to take the vaccine. The mean ± standard deviation (SD) for the amount that participants were willing to pay for a dose of COVID-19 vaccine was MYR$134.0 (SD±79.2) [US$30.66 ± 18.12]. Most of the participants were willing to pay an amount of MYR$100 [US$23] (28.9%) and MYR$50 [US$11.5] (27.2%) for the vaccine. The higher marginal WTP for the vaccine was influenced by no affordability barriers as well as by socio-economic factors, such as higher education levels, professional and managerial occupations and higher incomes. Conclusions The findings demonstrate the utility of HBM constructs in understanding COVID-19 vaccination intention and WTP. |
| first_indexed | 2024-03-11T22:42:41Z |
| format | Article |
| id | doaj.art-a100fc69d47b4dd2bd268fa4771c118d |
| institution | Directory Open Access Journal |
| issn | 2164-5515 2164-554X |
| language | English |
| last_indexed | 2024-03-11T22:42:41Z |
| publishDate | 2020-09-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Human Vaccines & Immunotherapeutics |
| spelling | doaj.art-a100fc69d47b4dd2bd268fa4771c118d2023-09-22T08:51:50ZengTaylor & Francis GroupHuman Vaccines & Immunotherapeutics2164-55152164-554X2020-09-011692204221410.1080/21645515.2020.17902791790279The use of the health belief model to assess predictors of intent to receive the COVID-19 vaccine and willingness to payLi Ping Wong0Haridah Alias1Pooi-Fong Wong2Hai Yen Lee3Sazaly AbuBakar4University of MalayaUniversity of MalayaUniversity of MalayaUniversity of MalayaUniversity of MalayaBackground The development of a vaccine against SARS-CoV-2 infection is on the way. To prepare for public availability, the acceptability of a hypothetical COVID-19 vaccine and willingness to pay (WTP) were assessed to provide insights into future demand forecasts and pricing considerations. Methods A cross-sectional survey was conducted from 3 to 12 April 2020. The health belief model (HBM) was used to assess predictors of the intent to receive the vaccine and the WTP. Results A total of 1,159 complete responses was received. The majority reported a definite intent to receive the vaccine (48.2%), followed by a probable intent (29.8%) and a possible intent (16.3%). Both items under the perceived benefits construct in the HBM, namely believe the vaccination decreases the chance of infection (OR = 2.51, 95% CI 1.19–5.26) and the vaccination makes them feel less worry (OR = 2.19, 95% CI 1.03–4.65), were found to have the highest significant odds of a definite intention to take the vaccine. The mean ± standard deviation (SD) for the amount that participants were willing to pay for a dose of COVID-19 vaccine was MYR$134.0 (SD±79.2) [US$30.66 ± 18.12]. Most of the participants were willing to pay an amount of MYR$100 [US$23] (28.9%) and MYR$50 [US$11.5] (27.2%) for the vaccine. The higher marginal WTP for the vaccine was influenced by no affordability barriers as well as by socio-economic factors, such as higher education levels, professional and managerial occupations and higher incomes. Conclusions The findings demonstrate the utility of HBM constructs in understanding COVID-19 vaccination intention and WTP.http://dx.doi.org/10.1080/21645515.2020.1790279covid-19 vaccinationwillingness to payintentionhealth belief modelmalaysia |
| spellingShingle | Li Ping Wong Haridah Alias Pooi-Fong Wong Hai Yen Lee Sazaly AbuBakar The use of the health belief model to assess predictors of intent to receive the COVID-19 vaccine and willingness to pay Human Vaccines & Immunotherapeutics covid-19 vaccination willingness to pay intention health belief model malaysia |
| title | The use of the health belief model to assess predictors of intent to receive the COVID-19 vaccine and willingness to pay |
| title_full | The use of the health belief model to assess predictors of intent to receive the COVID-19 vaccine and willingness to pay |
| title_fullStr | The use of the health belief model to assess predictors of intent to receive the COVID-19 vaccine and willingness to pay |
| title_full_unstemmed | The use of the health belief model to assess predictors of intent to receive the COVID-19 vaccine and willingness to pay |
| title_short | The use of the health belief model to assess predictors of intent to receive the COVID-19 vaccine and willingness to pay |
| title_sort | use of the health belief model to assess predictors of intent to receive the covid 19 vaccine and willingness to pay |
| topic | covid-19 vaccination willingness to pay intention health belief model malaysia |
| url | http://dx.doi.org/10.1080/21645515.2020.1790279 |
| work_keys_str_mv | AT lipingwong theuseofthehealthbeliefmodeltoassesspredictorsofintenttoreceivethecovid19vaccineandwillingnesstopay AT haridahalias theuseofthehealthbeliefmodeltoassesspredictorsofintenttoreceivethecovid19vaccineandwillingnesstopay AT pooifongwong theuseofthehealthbeliefmodeltoassesspredictorsofintenttoreceivethecovid19vaccineandwillingnesstopay AT haiyenlee theuseofthehealthbeliefmodeltoassesspredictorsofintenttoreceivethecovid19vaccineandwillingnesstopay AT sazalyabubakar theuseofthehealthbeliefmodeltoassesspredictorsofintenttoreceivethecovid19vaccineandwillingnesstopay AT lipingwong useofthehealthbeliefmodeltoassesspredictorsofintenttoreceivethecovid19vaccineandwillingnesstopay AT haridahalias useofthehealthbeliefmodeltoassesspredictorsofintenttoreceivethecovid19vaccineandwillingnesstopay AT pooifongwong useofthehealthbeliefmodeltoassesspredictorsofintenttoreceivethecovid19vaccineandwillingnesstopay AT haiyenlee useofthehealthbeliefmodeltoassesspredictorsofintenttoreceivethecovid19vaccineandwillingnesstopay AT sazalyabubakar useofthehealthbeliefmodeltoassesspredictorsofintenttoreceivethecovid19vaccineandwillingnesstopay |