Influence Factor of Chinese Elders’ Wealth Management Behaviour: An Empirical Study
The main purpose of this paper is to discuss the influential demographic variables of elders’ wealth management behaviour. Purpose sampling for 122 older consumers (aged over 65) who participate in wealth management programme with instrument, was conducted in April 2007 in China (Taiwan area). Reg...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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UUM Press
2009-12-01
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| Series: | International Journal of Management Studies |
| Subjects: | |
| Online Access: | https://e-journal.uum.edu.my/index.php/ijms/article/view/9972 |
| _version_ | 1797943179352211456 |
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| author | Matthew Tingchi Liu Zhu Zhenghao Colin Chih-Chung Chen |
| author_facet | Matthew Tingchi Liu Zhu Zhenghao Colin Chih-Chung Chen |
| author_sort | Matthew Tingchi Liu |
| collection | DOAJ |
| description | The main purpose of this paper is to discuss the influential demographic variables of elders’ wealth management behaviour. Purpose sampling for 122 older consumers (aged over 65) who participate in wealth management programme with instrument, was conducted in April 2007 in China (Taiwan area). Regression was performed for the data analysis. The results showed gender, educational background, and living location being key factors affecting elder consumers’ wealth-management behaviours, including consumers’ familiarity with financial products/services, sources of professional information, sources of word-of-mouth information, investment intention, and investment confidence. The main contributions of this not only include enhancing existing literature concerning wealth management, marketing, and elder behaviours (especially for clarifying how the controversial factors work), but unveiling elders’ behaviour tendency in such a blooming emerging market. Practical implications to bank marketers are also given.
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| first_indexed | 2024-04-10T20:19:06Z |
| format | Article |
| id | doaj.art-a1128d0849f545eba385d88d400e43bb |
| institution | Directory Open Access Journal |
| issn | 2232-1608 2180-2467 |
| language | English |
| last_indexed | 2024-04-10T20:19:06Z |
| publishDate | 2009-12-01 |
| publisher | UUM Press |
| record_format | Article |
| series | International Journal of Management Studies |
| spelling | doaj.art-a1128d0849f545eba385d88d400e43bb2023-01-26T03:13:38ZengUUM PressInternational Journal of Management Studies2232-16082180-24672009-12-01162Influence Factor of Chinese Elders’ Wealth Management Behaviour: An Empirical StudyMatthew Tingchi Liu0Zhu Zhenghao Colin1Chih-Chung Chen2Faculty of Business and Administration University of MacauFaculty of International Business Zhejiang Business Technology InstituteCollege of Journalism and Communication Jinan UniversityThe main purpose of this paper is to discuss the influential demographic variables of elders’ wealth management behaviour. Purpose sampling for 122 older consumers (aged over 65) who participate in wealth management programme with instrument, was conducted in April 2007 in China (Taiwan area). Regression was performed for the data analysis. The results showed gender, educational background, and living location being key factors affecting elder consumers’ wealth-management behaviours, including consumers’ familiarity with financial products/services, sources of professional information, sources of word-of-mouth information, investment intention, and investment confidence. The main contributions of this not only include enhancing existing literature concerning wealth management, marketing, and elder behaviours (especially for clarifying how the controversial factors work), but unveiling elders’ behaviour tendency in such a blooming emerging market. Practical implications to bank marketers are also given. https://e-journal.uum.edu.my/index.php/ijms/article/view/9972Wealth management behaviourEldersChinaDemographic variables |
| spellingShingle | Matthew Tingchi Liu Zhu Zhenghao Colin Chih-Chung Chen Influence Factor of Chinese Elders’ Wealth Management Behaviour: An Empirical Study International Journal of Management Studies Wealth management behaviour Elders China Demographic variables |
| title | Influence Factor of Chinese Elders’ Wealth Management Behaviour: An Empirical Study |
| title_full | Influence Factor of Chinese Elders’ Wealth Management Behaviour: An Empirical Study |
| title_fullStr | Influence Factor of Chinese Elders’ Wealth Management Behaviour: An Empirical Study |
| title_full_unstemmed | Influence Factor of Chinese Elders’ Wealth Management Behaviour: An Empirical Study |
| title_short | Influence Factor of Chinese Elders’ Wealth Management Behaviour: An Empirical Study |
| title_sort | influence factor of chinese eldersa€™ wealth management behaviour an empirical study |
| topic | Wealth management behaviour Elders China Demographic variables |
| url | https://e-journal.uum.edu.my/index.php/ijms/article/view/9972 |
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