Innovative tool of direct marketing
The aspects of direct marketing activation on the basis of interactive applications introduction are examined. Basic advantages, linked with the use of the integrated marketing communications during formation of direct marketing strategies are open up.
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2010-06-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2010_1_78_81.pdf |
| _version_ | 1827362196013711360 |
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| author | T.S. Maksymova |
| author_facet | T.S. Maksymova |
| author_sort | T.S. Maksymova |
| collection | DOAJ |
| description | The aspects of direct marketing activation on the basis of interactive applications introduction are examined. Basic advantages, linked with the use of the integrated marketing communications during formation of direct marketing strategies are open up. |
| first_indexed | 2024-03-08T07:22:33Z |
| format | Article |
| id | doaj.art-a13f83129daa48ea8710799f8c0f2f95 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:22:33Z |
| publishDate | 2010-06-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-a13f83129daa48ea8710799f8c0f2f952024-02-02T23:02:39ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112010-06-01117881Innovative tool of direct marketingT.S. MaksymovaThe aspects of direct marketing activation on the basis of interactive applications introduction are examined. Basic advantages, linked with the use of the integrated marketing communications during formation of direct marketing strategies are open up.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2010_1_78_81.pdfadvertisingdirect marketingusersinformationinternetcommunications |
| spellingShingle | T.S. Maksymova Innovative tool of direct marketing Marketing i Menedžment Innovacij advertising direct marketing users information internet communications |
| title | Innovative tool of direct marketing |
| title_full | Innovative tool of direct marketing |
| title_fullStr | Innovative tool of direct marketing |
| title_full_unstemmed | Innovative tool of direct marketing |
| title_short | Innovative tool of direct marketing |
| title_sort | innovative tool of direct marketing |
| topic | advertising direct marketing users information internet communications |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2010_1_78_81.pdf |
| work_keys_str_mv | AT tsmaksymova innovativetoolofdirectmarketing |