Organizational structure of tourism in the Czech Republic
The paper deals with the necessity to establish a unified organizational structure of tourism in the Czech Republic. It analyses the present situation and by using the result of the case study “The analysis of tourism organization in the tourism region of Moravian Karst and its surroundings” it sh...
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| Format: | Article |
| Language: | English |
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Mendel University Press
2009-01-01
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| Series: | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
| Subjects: | |
| Online Access: | https://acta.mendelu.cz/57/6/0315/ |
| _version_ | 1818900406711877632 |
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| author | Ida Vajčnerová |
| author_facet | Ida Vajčnerová |
| author_sort | Ida Vajčnerová |
| collection | DOAJ |
| description | The paper deals with the necessity to establish a unified organizational structure of tourism in the Czech Republic. It analyses the present situation and by using the result of the case study “The analysis of tourism organization in the tourism region of Moravian Karst and its surroundings” it shows the low level of cooperation among individual subjects that are active in tourism, and also the absence of a covering organization of tourism (Destination management company-DMC) that would coordinate developing, promotional and conceptual activities of an area and would also cooperate with a regional organization of tourism. On the basis of the information mentioned above a model of organization tourism in the Czech Republic. Defining competencies and activities is a part of the model – for the national agency of CzechTourism as well as for DMC at individual levels of management, with the target to avoid duplicate activities and make the development of tourism in destinations more efficient. A paramount task for CzechTourism is to establish a stable organizational structure. |
| first_indexed | 2024-12-19T20:03:21Z |
| format | Article |
| id | doaj.art-a1b4e16583b040fba6402a65b9870fef |
| institution | Directory Open Access Journal |
| issn | 1211-8516 2464-8310 |
| language | English |
| last_indexed | 2024-12-19T20:03:21Z |
| publishDate | 2009-01-01 |
| publisher | Mendel University Press |
| record_format | Article |
| series | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis |
| spelling | doaj.art-a1b4e16583b040fba6402a65b9870fef2022-12-21T20:07:35ZengMendel University PressActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis1211-85162464-83102009-01-0157631532210.11118/actaun200957060315Organizational structure of tourism in the Czech RepublicIda Vajčnerová0Ústav marketingu a obchodu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republikaThe paper deals with the necessity to establish a unified organizational structure of tourism in the Czech Republic. It analyses the present situation and by using the result of the case study “The analysis of tourism organization in the tourism region of Moravian Karst and its surroundings” it shows the low level of cooperation among individual subjects that are active in tourism, and also the absence of a covering organization of tourism (Destination management company-DMC) that would coordinate developing, promotional and conceptual activities of an area and would also cooperate with a regional organization of tourism. On the basis of the information mentioned above a model of organization tourism in the Czech Republic. Defining competencies and activities is a part of the model – for the national agency of CzechTourism as well as for DMC at individual levels of management, with the target to avoid duplicate activities and make the development of tourism in destinations more efficient. A paramount task for CzechTourism is to establish a stable organizational structure.https://acta.mendelu.cz/57/6/0315/tourismdestination managementorganization of tourismdestination management company (DMC)development |
| spellingShingle | Ida Vajčnerová Organizational structure of tourism in the Czech Republic Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis tourism destination management organization of tourism destination management company (DMC) development |
| title | Organizational structure of tourism in the Czech Republic |
| title_full | Organizational structure of tourism in the Czech Republic |
| title_fullStr | Organizational structure of tourism in the Czech Republic |
| title_full_unstemmed | Organizational structure of tourism in the Czech Republic |
| title_short | Organizational structure of tourism in the Czech Republic |
| title_sort | organizational structure of tourism in the czech republic |
| topic | tourism destination management organization of tourism destination management company (DMC) development |
| url | https://acta.mendelu.cz/57/6/0315/ |
| work_keys_str_mv | AT idavajcnerova organizationalstructureoftourismintheczechrepublic |