Reputation in Higher Education: A Systematic Review

Published research on corporate reputation has increased in the last 10 years in various sectors. The higher education sector is no stranger to this growth; however, theoretical developments and empirical research have been conducted across various disciplines of knowledge and theoretical approaches...

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Main Authors: Marelby Amado Mateus, Fernando Juarez Acosta
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-06-01
Series:Frontiers in Education
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/feduc.2022.925117/full
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author Marelby Amado Mateus
Fernando Juarez Acosta
author_facet Marelby Amado Mateus
Fernando Juarez Acosta
author_sort Marelby Amado Mateus
collection DOAJ
description Published research on corporate reputation has increased in the last 10 years in various sectors. The higher education sector is no stranger to this growth; however, theoretical developments and empirical research have been conducted across various disciplines of knowledge and theoretical approaches, which has made it difficult to theorize about it. In addition to this, the dimensionality of the construct, its dependence on the perception of public interest, and the difficulty of its measurement have made it a challenge for universities. This article develops a systematic review of reputation in higher education institutions. While there is evidence of contributions in the development of the theory and its conceptualization, these have occurred in other sectors such as banking, service industries, retailing, tourism and hospitality, and are not specifically focused on the higher education sector. As such, we seek to identify and characterize how reputation has been studied in this sector, highlighting conceptual and theoretical approaches that have supported the studies, which will help to overcome the fragmentation of the same from an integral definition applied to the education service.
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spelling doaj.art-a1be7d078018423db6e21541aa4d19f82022-12-22T00:17:51ZengFrontiers Media S.A.Frontiers in Education2504-284X2022-06-01710.3389/feduc.2022.925117925117Reputation in Higher Education: A Systematic ReviewMarelby Amado MateusFernando Juarez AcostaPublished research on corporate reputation has increased in the last 10 years in various sectors. The higher education sector is no stranger to this growth; however, theoretical developments and empirical research have been conducted across various disciplines of knowledge and theoretical approaches, which has made it difficult to theorize about it. In addition to this, the dimensionality of the construct, its dependence on the perception of public interest, and the difficulty of its measurement have made it a challenge for universities. This article develops a systematic review of reputation in higher education institutions. While there is evidence of contributions in the development of the theory and its conceptualization, these have occurred in other sectors such as banking, service industries, retailing, tourism and hospitality, and are not specifically focused on the higher education sector. As such, we seek to identify and characterize how reputation has been studied in this sector, highlighting conceptual and theoretical approaches that have supported the studies, which will help to overcome the fragmentation of the same from an integral definition applied to the education service.https://www.frontiersin.org/articles/10.3389/feduc.2022.925117/fullreputationhigher educationsystematic reviewreputation managementreputation theoryuniversity reputation
spellingShingle Marelby Amado Mateus
Fernando Juarez Acosta
Reputation in Higher Education: A Systematic Review
Frontiers in Education
reputation
higher education
systematic review
reputation management
reputation theory
university reputation
title Reputation in Higher Education: A Systematic Review
title_full Reputation in Higher Education: A Systematic Review
title_fullStr Reputation in Higher Education: A Systematic Review
title_full_unstemmed Reputation in Higher Education: A Systematic Review
title_short Reputation in Higher Education: A Systematic Review
title_sort reputation in higher education a systematic review
topic reputation
higher education
systematic review
reputation management
reputation theory
university reputation
url https://www.frontiersin.org/articles/10.3389/feduc.2022.925117/full
work_keys_str_mv AT marelbyamadomateus reputationinhighereducationasystematicreview
AT fernandojuarezacosta reputationinhighereducationasystematicreview