Examining the effects of environmental strategy and competitive advantage on business performance

Rapid economic changes and globalization have triggered urgent response from firms to devise ef-fective strategies in improving performance and ensuring long-term survival. This study examined the influence of environmental strategy and competitive advantage on business performance. Subsequently, it...

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Main Author: Sarminah Samad
Format: Article
Language:English
Published: Growing Science 2018-09-01
Series:Management Science Letters
Subjects:
Online Access:http://www.growingscience.com/msl/Vol8/msl_2018_70.pdf
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author Sarminah Samad
author_facet Sarminah Samad
author_sort Sarminah Samad
collection DOAJ
description Rapid economic changes and globalization have triggered urgent response from firms to devise ef-fective strategies in improving performance and ensuring long-term survival. This study examined the influence of environmental strategy and competitive advantage on business performance. Subsequently, it determined the different effects of environmental strategy and competitive advantage on business performance. This cross-sectional study involved a total of 222 hotel managers as respondents. Data in the study was obtained via self-administered questionnaires. Partial Least Squares (PLS) analysis was used to test the hypotheses of study. Findings of this study revealed the significant and positive effects of environmental strategy and competitive advantage on business performance. Competitive advantage has been found to contribute towards a higher variance on business performance than environmental strategy. Results obtained have proven the robustness of the theory applied in this study to explain the business performance of the tourism industry in the context of a developing country. The results close the gaps in previous research findings that will add to the current body of knowledge.
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spelling doaj.art-a1da0dc0b8e84857a6a0ca9c23d145032022-12-21T22:04:47ZengGrowing ScienceManagement Science Letters1923-93351923-93432018-09-018989190210.5267/j.msl.2018.6.012Examining the effects of environmental strategy and competitive advantage on business performanceSarminah SamadRapid economic changes and globalization have triggered urgent response from firms to devise ef-fective strategies in improving performance and ensuring long-term survival. This study examined the influence of environmental strategy and competitive advantage on business performance. Subsequently, it determined the different effects of environmental strategy and competitive advantage on business performance. This cross-sectional study involved a total of 222 hotel managers as respondents. Data in the study was obtained via self-administered questionnaires. Partial Least Squares (PLS) analysis was used to test the hypotheses of study. Findings of this study revealed the significant and positive effects of environmental strategy and competitive advantage on business performance. Competitive advantage has been found to contribute towards a higher variance on business performance than environmental strategy. Results obtained have proven the robustness of the theory applied in this study to explain the business performance of the tourism industry in the context of a developing country. The results close the gaps in previous research findings that will add to the current body of knowledge.http://www.growingscience.com/msl/Vol8/msl_2018_70.pdfEnvironmental strategyCompetitive advantageBusiness performance
spellingShingle Sarminah Samad
Examining the effects of environmental strategy and competitive advantage on business performance
Management Science Letters
Environmental strategy
Competitive advantage
Business performance
title Examining the effects of environmental strategy and competitive advantage on business performance
title_full Examining the effects of environmental strategy and competitive advantage on business performance
title_fullStr Examining the effects of environmental strategy and competitive advantage on business performance
title_full_unstemmed Examining the effects of environmental strategy and competitive advantage on business performance
title_short Examining the effects of environmental strategy and competitive advantage on business performance
title_sort examining the effects of environmental strategy and competitive advantage on business performance
topic Environmental strategy
Competitive advantage
Business performance
url http://www.growingscience.com/msl/Vol8/msl_2018_70.pdf
work_keys_str_mv AT sarminahsamad examiningtheeffectsofenvironmentalstrategyandcompetitiveadvantageonbusinessperformance