Digital Marketing

In a nutshell, digital marketing is marketing that utilizes digital technology. Digital marketing began about 30 years ago and has spread throughout society with the increased use of smartphones and new digital technologies, to the point where all marketing is now related to digital marketing. In re...

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Bibliographic Details
Main Author: Hidehiko Nishikawa
Format: Article
Language:Japanese
Published: Japan Marketing Academy 2021-09-01
Series:Maketingu Janaru
Online Access:https://www.jstage.jst.go.jp/article/marketing/41/2/41_2021.040/_html/-char/en