It’s all in the past: Temporal-context effects modulate subjective evaluations of emotional visual stimuli, regardless of presentation sequence

The aim of this study was to investigate if and how temporal context influences the affective response to emotional images. To do so, we examined whether the subjective evaluation of a target image is influenced by the valence of its preceding image, and/or its overall position in a sequence of imag...

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Main Authors: Kristína eCzekóová, Daniel Joel Shaw, Eva eJanoušová, Tomáš eUrbánek
Format: Article
Language:English
Published: Frontiers Media S.A. 2015-04-01
Series:Frontiers in Psychology
Subjects:
Online Access:http://journal.frontiersin.org/Journal/10.3389/fpsyg.2015.00367/full
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author Kristína eCzekóová
Daniel Joel Shaw
Eva eJanoušová
Tomáš eUrbánek
author_facet Kristína eCzekóová
Daniel Joel Shaw
Eva eJanoušová
Tomáš eUrbánek
author_sort Kristína eCzekóová
collection DOAJ
description The aim of this study was to investigate if and how temporal context influences the affective response to emotional images. To do so, we examined whether the subjective evaluation of a target image is influenced by the valence of its preceding image, and/or its overall position in a sequence of images. Furthermore, we assessed if these potentially confounding contextual effects can be moderated by a common procedural control: randomized stimulus presentation. Four groups of participants evaluated the same set of 120 IAPS pictures presented in four different sequences. Our data reveal strong effects of both aspects of temporal context in all presentation sequences, modified only slightly in their nature and magnitude. Furthermore, this was true for both valence and arousal ratings. Subjective ratings of negative target images were influenced by temporal context most strongly across all sequences. We also observed important gender differences: females expressed greater sensitivity to temporal-context effects and design manipulations relative to males, especially for negative images. Our results have important implications for future emotion research that employs normative picture stimuli, and contributes to our understanding of context effects in general.
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spelling doaj.art-a1ed722663d544f7821f78ee9650e0462022-12-22T00:27:50ZengFrontiers Media S.A.Frontiers in Psychology1664-10782015-04-01610.3389/fpsyg.2015.00367125782It’s all in the past: Temporal-context effects modulate subjective evaluations of emotional visual stimuli, regardless of presentation sequenceKristína eCzekóová0Daniel Joel Shaw1Eva eJanoušová2Tomáš eUrbánek3Masaryk UniversityMasaryk UniversityMasaryk UniversityAcademy of Sciences of the Czech RepublicThe aim of this study was to investigate if and how temporal context influences the affective response to emotional images. To do so, we examined whether the subjective evaluation of a target image is influenced by the valence of its preceding image, and/or its overall position in a sequence of images. Furthermore, we assessed if these potentially confounding contextual effects can be moderated by a common procedural control: randomized stimulus presentation. Four groups of participants evaluated the same set of 120 IAPS pictures presented in four different sequences. Our data reveal strong effects of both aspects of temporal context in all presentation sequences, modified only slightly in their nature and magnitude. Furthermore, this was true for both valence and arousal ratings. Subjective ratings of negative target images were influenced by temporal context most strongly across all sequences. We also observed important gender differences: females expressed greater sensitivity to temporal-context effects and design manipulations relative to males, especially for negative images. Our results have important implications for future emotion research that employs normative picture stimuli, and contributes to our understanding of context effects in general.http://journal.frontiersin.org/Journal/10.3389/fpsyg.2015.00367/fullemotiontemporal contextcontrast effectassimilation effectpresentation sequence
spellingShingle Kristína eCzekóová
Daniel Joel Shaw
Eva eJanoušová
Tomáš eUrbánek
It’s all in the past: Temporal-context effects modulate subjective evaluations of emotional visual stimuli, regardless of presentation sequence
Frontiers in Psychology
emotion
temporal context
contrast effect
assimilation effect
presentation sequence
title It’s all in the past: Temporal-context effects modulate subjective evaluations of emotional visual stimuli, regardless of presentation sequence
title_full It’s all in the past: Temporal-context effects modulate subjective evaluations of emotional visual stimuli, regardless of presentation sequence
title_fullStr It’s all in the past: Temporal-context effects modulate subjective evaluations of emotional visual stimuli, regardless of presentation sequence
title_full_unstemmed It’s all in the past: Temporal-context effects modulate subjective evaluations of emotional visual stimuli, regardless of presentation sequence
title_short It’s all in the past: Temporal-context effects modulate subjective evaluations of emotional visual stimuli, regardless of presentation sequence
title_sort it s all in the past temporal context effects modulate subjective evaluations of emotional visual stimuli regardless of presentation sequence
topic emotion
temporal context
contrast effect
assimilation effect
presentation sequence
url http://journal.frontiersin.org/Journal/10.3389/fpsyg.2015.00367/full
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