Functional Peculiarities of Metaphorical Models in Brazilian Presidential Discourse

The paper analyzes functional peculiarities of the main metaphorical models in the discourse of two most significant political figures in Brazil at the moment: ex-president L.I. da Silva (2003–2010) and current president J. Bolsonaro (since 2018). The research required application of an int...

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Main Author: Polina Zhukova
Format: Article
Language:English
Published: Volgograd State University 2022-10-01
Series:Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie
Online Access:https://l.jvolsu.com/index.php/en/component/attachments/download/2636
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author Polina Zhukova
author_facet Polina Zhukova
author_sort Polina Zhukova
collection DOAJ
description The paper analyzes functional peculiarities of the main metaphorical models in the discourse of two most significant political figures in Brazil at the moment: ex-president L.I. da Silva (2003–2010) and current president J. Bolsonaro (since 2018). The research required application of an integrated approach to metaphor as both a mental, discursive and culturally conditioned phenomenon. Metaphorical models in the individual presidential discourse are understood as backbone elements of discourse, interconnected and non-existent outside the discursive field. The material for the study was comprised of the scripts of presidents' public speeches, published in the media and on the official website of the President of Brazil. The author shows that in the discourse of L.I. da Silva, the metaphorical model "governance – playing football" prevails, while in the discourse of J. Bolsonaro dominates the model "governance – marriage". The study stresses that the source sphere of the metaphorical model is represented by a concept that is of high importance both for the personal and national concept sphere, what is consistent with the main goal of the presidential discourse. The paper claims that metaphorical models play an important role in the implementation of the self-presentation strategy by the discourse subject, specifying his role status. The research has proved that this function is implemented due to the use of president's figure as one of the elements of target domain, and the peculiarities are stipulated by the element of source sphere, which is projected upon it.
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spelling doaj.art-a1f989fe37aa498083a8e35d47ef35dd2023-06-25T20:04:42ZengVolgograd State UniversityVestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie1998-99112022-10-01513214210.15688/jvolsu2.2022.5.12Functional Peculiarities of Metaphorical Models in Brazilian Presidential DiscoursePolina Zhukovahttps://orcid.org/0000-0002-6488-8550 The paper analyzes functional peculiarities of the main metaphorical models in the discourse of two most significant political figures in Brazil at the moment: ex-president L.I. da Silva (2003–2010) and current president J. Bolsonaro (since 2018). The research required application of an integrated approach to metaphor as both a mental, discursive and culturally conditioned phenomenon. Metaphorical models in the individual presidential discourse are understood as backbone elements of discourse, interconnected and non-existent outside the discursive field. The material for the study was comprised of the scripts of presidents' public speeches, published in the media and on the official website of the President of Brazil. The author shows that in the discourse of L.I. da Silva, the metaphorical model "governance – playing football" prevails, while in the discourse of J. Bolsonaro dominates the model "governance – marriage". The study stresses that the source sphere of the metaphorical model is represented by a concept that is of high importance both for the personal and national concept sphere, what is consistent with the main goal of the presidential discourse. The paper claims that metaphorical models play an important role in the implementation of the self-presentation strategy by the discourse subject, specifying his role status. The research has proved that this function is implemented due to the use of president's figure as one of the elements of target domain, and the peculiarities are stipulated by the element of source sphere, which is projected upon it.https://l.jvolsu.com/index.php/en/component/attachments/download/2636
spellingShingle Polina Zhukova
Functional Peculiarities of Metaphorical Models in Brazilian Presidential Discourse
Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie
title Functional Peculiarities of Metaphorical Models in Brazilian Presidential Discourse
title_full Functional Peculiarities of Metaphorical Models in Brazilian Presidential Discourse
title_fullStr Functional Peculiarities of Metaphorical Models in Brazilian Presidential Discourse
title_full_unstemmed Functional Peculiarities of Metaphorical Models in Brazilian Presidential Discourse
title_short Functional Peculiarities of Metaphorical Models in Brazilian Presidential Discourse
title_sort functional peculiarities of metaphorical models in brazilian presidential discourse
url https://l.jvolsu.com/index.php/en/component/attachments/download/2636
work_keys_str_mv AT polinazhukova functionalpeculiaritiesofmetaphoricalmodelsinbrazilianpresidentialdiscourse