Privacy Concerns and Information Sharing: The Perspective of the U-Shaped Curve

Privacy concerns are a key predictor of information sharing, yet some critical issues remain unclear. Based on social capital theory, this study argues that the relationship between privacy concerns and information sharing is a U-shaped curve. Users with privacy concerns would not share their privat...

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Main Authors: Chien-Lung Hsu, Yi-Chuan Liao, Ching-Wen Lee, Lin Kun Chan
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-05-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.771278/full
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author Chien-Lung Hsu
Yi-Chuan Liao
Ching-Wen Lee
Lin Kun Chan
author_facet Chien-Lung Hsu
Yi-Chuan Liao
Ching-Wen Lee
Lin Kun Chan
author_sort Chien-Lung Hsu
collection DOAJ
description Privacy concerns are a key predictor of information sharing, yet some critical issues remain unclear. Based on social capital theory, this study argues that the relationship between privacy concerns and information sharing is a U-shaped curve. Users with privacy concerns would not share their private information; however, such users would eventually share their information as long as they trust the website and its members. Furthermore, this study provides a contingency perspective, suggesting that the curvilinear relationship between privacy concerns and information sharing varies with the system evaluation perception and personal motivation levels. The results show that at a high level of system evaluation, the relationship between privacy concerns squared and information sharing is non-significant. In contrast, at a low level of system evaluation, there is a U-shaped relationship between privacy concerns and information sharing. Regarding motivation, the results were congruent with our expectations.
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spelling doaj.art-a1fe86aec747455b959c7e5b6130a0d92022-12-22T00:40:17ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-05-011310.3389/fpsyg.2022.771278771278Privacy Concerns and Information Sharing: The Perspective of the U-Shaped CurveChien-Lung Hsu0Yi-Chuan Liao1Ching-Wen Lee2Lin Kun Chan3Department of International Business Administration, Chinese Culture University, Taipei, TaiwanSchool of Business, Macau University of Science and Technology, Taipa, Macao SAR, ChinaDepartment of International Business Administration, Chinese Culture University, Taipei, TaiwanSchool of Business, Macau University of Science and Technology, Taipa, Macao SAR, ChinaPrivacy concerns are a key predictor of information sharing, yet some critical issues remain unclear. Based on social capital theory, this study argues that the relationship between privacy concerns and information sharing is a U-shaped curve. Users with privacy concerns would not share their private information; however, such users would eventually share their information as long as they trust the website and its members. Furthermore, this study provides a contingency perspective, suggesting that the curvilinear relationship between privacy concerns and information sharing varies with the system evaluation perception and personal motivation levels. The results show that at a high level of system evaluation, the relationship between privacy concerns squared and information sharing is non-significant. In contrast, at a low level of system evaluation, there is a U-shaped relationship between privacy concerns and information sharing. Regarding motivation, the results were congruent with our expectations.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.771278/fullprivacy concerninformation sharingsocial network sitespersonal motivationsystem evaluation factor
spellingShingle Chien-Lung Hsu
Yi-Chuan Liao
Ching-Wen Lee
Lin Kun Chan
Privacy Concerns and Information Sharing: The Perspective of the U-Shaped Curve
Frontiers in Psychology
privacy concern
information sharing
social network sites
personal motivation
system evaluation factor
title Privacy Concerns and Information Sharing: The Perspective of the U-Shaped Curve
title_full Privacy Concerns and Information Sharing: The Perspective of the U-Shaped Curve
title_fullStr Privacy Concerns and Information Sharing: The Perspective of the U-Shaped Curve
title_full_unstemmed Privacy Concerns and Information Sharing: The Perspective of the U-Shaped Curve
title_short Privacy Concerns and Information Sharing: The Perspective of the U-Shaped Curve
title_sort privacy concerns and information sharing the perspective of the u shaped curve
topic privacy concern
information sharing
social network sites
personal motivation
system evaluation factor
url https://www.frontiersin.org/articles/10.3389/fpsyg.2022.771278/full
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