Consumer Trust in the Digital Environment

[Purpose] The objective of this paper is to study alternative dispute resolution mechanisms in both the electronic contracting of goods and/or services and interactive advertising. [Methodology/Approach/Design] The Spanish and European regulations will be analyzed in terms of regulation and self-re...

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Main Authors: David López Jiménez, Eduardo Carlos Dittmar, Jenny Patricia Vargas Portillo
Format: Article
Language:English
Published: Universidade de Brasília 2022-05-01
Series:Revista de Direito, Estado e Telecomunicações
Subjects:
Online Access:https://periodicos.unb.br/index.php/RDET/article/view/37820/33253
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author David López Jiménez
Eduardo Carlos Dittmar
Jenny Patricia Vargas Portillo
author_facet David López Jiménez
Eduardo Carlos Dittmar
Jenny Patricia Vargas Portillo
author_sort David López Jiménez
collection DOAJ
description [Purpose] The objective of this paper is to study alternative dispute resolution mechanisms in both the electronic contracting of goods and/or services and interactive advertising. [Methodology/Approach/Design] The Spanish and European regulations will be analyzed in terms of regulation and self-regulation mechanisms. Self-regulation instruments are a suitable complement to current legal regulations. [Findings] Although disputes that may arise between consumers and businesses can be settled in court, the circumstances of cases involving e-commerce and interactive advertising may determine that the use of out-of-court instruments is appropriate. In this sense, self-regulation systems promote conflict prevention. In the event that it arises, it is about reaching a faster resolution than the courts of justice, cheaper and carried out by specialists in the matter. [Practical Implications] The implications of this investigation may be applicable to transactions of goods and services in general, to civil society and to the public sector. [Originality] This investigation demonstrates the convenience and significance of considering out-of-court dispute resolution mechanisms over conventional means, both in Spain and in the European Union. The self-regulation instruments are based on a Code of Conduct and an impartial and independent control body that applies it. Normally, codes of conduct are based on the application of different instruments for extrajudicial conflict resolution.
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spelling doaj.art-a20bbc164bdb410781629a8f7fe20e8a2023-01-25T20:39:34ZengUniversidade de BrasíliaRevista de Direito, Estado e Telecomunicações1984-97291984-81612022-05-01141113138https://doi.org/10.26512/lstr.v14i1.37820Consumer Trust in the Digital EnvironmentDavid López Jiménez0https://orcid.org/0000-0002-7013-9556Eduardo Carlos Dittmar1https://orcid.org/0000-0002-8087-2444Jenny Patricia Vargas Portillo2https://orcid.org/0000-0002-0226-3053EAE Business SchoolEAE Business SchoolESIC Business & Marketing School[Purpose] The objective of this paper is to study alternative dispute resolution mechanisms in both the electronic contracting of goods and/or services and interactive advertising. [Methodology/Approach/Design] The Spanish and European regulations will be analyzed in terms of regulation and self-regulation mechanisms. Self-regulation instruments are a suitable complement to current legal regulations. [Findings] Although disputes that may arise between consumers and businesses can be settled in court, the circumstances of cases involving e-commerce and interactive advertising may determine that the use of out-of-court instruments is appropriate. In this sense, self-regulation systems promote conflict prevention. In the event that it arises, it is about reaching a faster resolution than the courts of justice, cheaper and carried out by specialists in the matter. [Practical Implications] The implications of this investigation may be applicable to transactions of goods and services in general, to civil society and to the public sector. [Originality] This investigation demonstrates the convenience and significance of considering out-of-court dispute resolution mechanisms over conventional means, both in Spain and in the European Union. The self-regulation instruments are based on a Code of Conduct and an impartial and independent control body that applies it. Normally, codes of conduct are based on the application of different instruments for extrajudicial conflict resolution.https://periodicos.unb.br/index.php/RDET/article/view/37820/33253self-regulatione-commerceconflicts. alternative dispute resolution
spellingShingle David López Jiménez
Eduardo Carlos Dittmar
Jenny Patricia Vargas Portillo
Consumer Trust in the Digital Environment
Revista de Direito, Estado e Telecomunicações
self-regulation
e-commerce
conflicts
. alternative dispute resolution
title Consumer Trust in the Digital Environment
title_full Consumer Trust in the Digital Environment
title_fullStr Consumer Trust in the Digital Environment
title_full_unstemmed Consumer Trust in the Digital Environment
title_short Consumer Trust in the Digital Environment
title_sort consumer trust in the digital environment
topic self-regulation
e-commerce
conflicts
. alternative dispute resolution
url https://periodicos.unb.br/index.php/RDET/article/view/37820/33253
work_keys_str_mv AT davidlopezjimenez consumertrustinthedigitalenvironment
AT eduardocarlosdittmar consumertrustinthedigitalenvironment
AT jennypatriciavargasportillo consumertrustinthedigitalenvironment