| Summary: | When NC State University recently hired me to lead a course concentration in sustainable design, I began to hone in on what sustainable product development and design translate to and its actionable applications. Sustainable product development and design of current and future consumer products and services are methods that create a proactive versus a reactive approach. The development of sustainable products and systems must start at the beginning phase of ideation and continue through the entire process to achieve multiple design purposes and duration with a designated end-of-life plan. In contrast, generally, products are developed with end of life and longevity as a secondary thought, and with recycling as a potential option. If the goal is the longevity of a product or service, one needs to look beyond recycling and more at the concept of development. A sustainable product development approach and design thinking are how to accomplish product longevity.
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