Impact of corporate social responsibility on employee loyalty: Mediating role of person-organization fit and employee trust.
The study explores the impact of employee perceptions of corporate social responsibility (CSR) in improving employee loyalty by examining the direct and indirect role of person-organization fit and employee trust. A convenient sampling technique was employed to collect the data sample. A total of 33...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2024-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0300933 |
| _version_ | 1797242835513114624 |
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| author | Hebo Jin Xuexiao Li Guangsen Li |
| author_facet | Hebo Jin Xuexiao Li Guangsen Li |
| author_sort | Hebo Jin |
| collection | DOAJ |
| description | The study explores the impact of employee perceptions of corporate social responsibility (CSR) in improving employee loyalty by examining the direct and indirect role of person-organization fit and employee trust. A convenient sampling technique was employed to collect the data sample. A total of 338 questionnaires were collected at three different China-Pakistan Economic Corridor (CPEC) projects in Pakistan. The SmartPLS-3 was used to test the study hypotheses. The results revealed that CSR positively and significantly influenced employee loyalty. The findings indicated a partial mediating impact of P-O fit and employee trust in the relationship between CSR and employee loyalty. Discussions, implications, limitations, and future research direction are also given. |
| first_indexed | 2024-04-24T18:45:32Z |
| format | Article |
| id | doaj.art-a21a95800777413fa2dbb3d99a93314d |
| institution | Directory Open Access Journal |
| issn | 1932-6203 |
| language | English |
| last_indexed | 2024-04-24T18:45:32Z |
| publishDate | 2024-01-01 |
| publisher | Public Library of Science (PLoS) |
| record_format | Article |
| series | PLoS ONE |
| spelling | doaj.art-a21a95800777413fa2dbb3d99a93314d2024-03-27T05:32:50ZengPublic Library of Science (PLoS)PLoS ONE1932-62032024-01-01193e030093310.1371/journal.pone.0300933Impact of corporate social responsibility on employee loyalty: Mediating role of person-organization fit and employee trust.Hebo JinXuexiao LiGuangsen LiThe study explores the impact of employee perceptions of corporate social responsibility (CSR) in improving employee loyalty by examining the direct and indirect role of person-organization fit and employee trust. A convenient sampling technique was employed to collect the data sample. A total of 338 questionnaires were collected at three different China-Pakistan Economic Corridor (CPEC) projects in Pakistan. The SmartPLS-3 was used to test the study hypotheses. The results revealed that CSR positively and significantly influenced employee loyalty. The findings indicated a partial mediating impact of P-O fit and employee trust in the relationship between CSR and employee loyalty. Discussions, implications, limitations, and future research direction are also given.https://doi.org/10.1371/journal.pone.0300933 |
| spellingShingle | Hebo Jin Xuexiao Li Guangsen Li Impact of corporate social responsibility on employee loyalty: Mediating role of person-organization fit and employee trust. PLoS ONE |
| title | Impact of corporate social responsibility on employee loyalty: Mediating role of person-organization fit and employee trust. |
| title_full | Impact of corporate social responsibility on employee loyalty: Mediating role of person-organization fit and employee trust. |
| title_fullStr | Impact of corporate social responsibility on employee loyalty: Mediating role of person-organization fit and employee trust. |
| title_full_unstemmed | Impact of corporate social responsibility on employee loyalty: Mediating role of person-organization fit and employee trust. |
| title_short | Impact of corporate social responsibility on employee loyalty: Mediating role of person-organization fit and employee trust. |
| title_sort | impact of corporate social responsibility on employee loyalty mediating role of person organization fit and employee trust |
| url | https://doi.org/10.1371/journal.pone.0300933 |
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