PURCHASE INTENTION OF HALAL LOCAL BEAUTY BRAND DURING COVID-19: THE ROLE OF INFLUENCERS’ CREDIBILITY AND HALAL AWARENESS
By applying the Stimulus-Organism-Response (SOR) model, this study investigates whether influencers’ credibility and halal awareness influence customer’s perceived value which, in turn, affects their purchase intention. Gathering data using an online survey and applying the SEM-PLS method, we find t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bank Indonesia
2023-08-01
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| Series: | Journal of Islamic Monetary Economics and Finance |
| Subjects: | |
| Online Access: | https://jimf-bi.org/index.php/JIMF/article/view/1623 |
| _version_ | 1797370369733033984 |
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| author | Ismi Tazlia Dety Nurfadilah Sasotya Pratama |
| author_facet | Ismi Tazlia Dety Nurfadilah Sasotya Pratama |
| author_sort | Ismi Tazlia |
| collection | DOAJ |
| description | By applying the Stimulus-Organism-Response (SOR) model, this study investigates whether influencers’ credibility and halal awareness influence customer’s perceived value which, in turn, affects their purchase intention. Gathering data using an online survey and applying the SEM-PLS method, we find that influencers' credibility and halal awareness have a positive effect on the customer’s perceived value for local Indonesian halal beauty products. In addition, the perceived value also affects customers purchase interest. The results related to halal awareness emphasizes the role of halal certification in the customer’s purchase intention. This study provides valuable insight to the halal local beauty industry to improve the marketing strategy and contributes to the theoretical literature in the field of management and marketing. |
| first_indexed | 2024-03-08T18:00:30Z |
| format | Article |
| id | doaj.art-a21ce8dbab41443cb198fd84554e89e3 |
| institution | Directory Open Access Journal |
| issn | 2460-6146 2460-6618 |
| language | English |
| last_indexed | 2024-03-08T18:00:30Z |
| publishDate | 2023-08-01 |
| publisher | Bank Indonesia |
| record_format | Article |
| series | Journal of Islamic Monetary Economics and Finance |
| spelling | doaj.art-a21ce8dbab41443cb198fd84554e89e32024-01-02T01:43:58ZengBank IndonesiaJournal of Islamic Monetary Economics and Finance2460-61462460-66182023-08-019339741810.21098/jimf.v9i3.16231623PURCHASE INTENTION OF HALAL LOCAL BEAUTY BRAND DURING COVID-19: THE ROLE OF INFLUENCERS’ CREDIBILITY AND HALAL AWARENESSIsmi Tazlia0Dety Nurfadilah1Sasotya Pratama2Sekolah Tinggi Manajemen IPMI, IndonesiaSekolah Tinggi Manajemen IPMI, IndonesiaSekolah Tinggi Manajemen IPMI, IndonesiaBy applying the Stimulus-Organism-Response (SOR) model, this study investigates whether influencers’ credibility and halal awareness influence customer’s perceived value which, in turn, affects their purchase intention. Gathering data using an online survey and applying the SEM-PLS method, we find that influencers' credibility and halal awareness have a positive effect on the customer’s perceived value for local Indonesian halal beauty products. In addition, the perceived value also affects customers purchase interest. The results related to halal awareness emphasizes the role of halal certification in the customer’s purchase intention. This study provides valuable insight to the halal local beauty industry to improve the marketing strategy and contributes to the theoretical literature in the field of management and marketing.https://jimf-bi.org/index.php/JIMF/article/view/1623halal beauty brand, influencers’ credibility, halal awareness, perceived value, purchase intention. |
| spellingShingle | Ismi Tazlia Dety Nurfadilah Sasotya Pratama PURCHASE INTENTION OF HALAL LOCAL BEAUTY BRAND DURING COVID-19: THE ROLE OF INFLUENCERS’ CREDIBILITY AND HALAL AWARENESS Journal of Islamic Monetary Economics and Finance halal beauty brand, influencers’ credibility, halal awareness, perceived value, purchase intention. |
| title | PURCHASE INTENTION OF HALAL LOCAL BEAUTY BRAND DURING COVID-19: THE ROLE OF INFLUENCERS’ CREDIBILITY AND HALAL AWARENESS |
| title_full | PURCHASE INTENTION OF HALAL LOCAL BEAUTY BRAND DURING COVID-19: THE ROLE OF INFLUENCERS’ CREDIBILITY AND HALAL AWARENESS |
| title_fullStr | PURCHASE INTENTION OF HALAL LOCAL BEAUTY BRAND DURING COVID-19: THE ROLE OF INFLUENCERS’ CREDIBILITY AND HALAL AWARENESS |
| title_full_unstemmed | PURCHASE INTENTION OF HALAL LOCAL BEAUTY BRAND DURING COVID-19: THE ROLE OF INFLUENCERS’ CREDIBILITY AND HALAL AWARENESS |
| title_short | PURCHASE INTENTION OF HALAL LOCAL BEAUTY BRAND DURING COVID-19: THE ROLE OF INFLUENCERS’ CREDIBILITY AND HALAL AWARENESS |
| title_sort | purchase intention of halal local beauty brand during covid 19 the role of influencers credibility and halal awareness |
| topic | halal beauty brand, influencers’ credibility, halal awareness, perceived value, purchase intention. |
| url | https://jimf-bi.org/index.php/JIMF/article/view/1623 |
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