E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand

E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand

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This paper aims at assessing the relationship between e-lifestyle, customer satisfaction, and loyalty among mobile service subscribers in Thailand. The results reveal that e-lifestyle has a substantial effect on customer satisfaction. Subsequently, customer satisfaction affects strongly on consumer...

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Bibliographic Details
Main Authors:	Siti Hasnah Hassan, T. Ramayah Thurasamy, Wai Yee Loi
Format:	Article
Language:	English
Published:	EconJournals 2017-01-01
Series:	International Review of Management and Marketing
Online Access:	http://mail.econjournals.com/index.php/irmm/article/view/3537

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