MARKETING STRATEGY OF VALUE ADDED PRODUCT: A CASE STUDY AT CV. BEE JAY SEAFOOD PROBOLINGGO, EAST JAVA, INDONESIA

The participation of the fisheries and marine sector in contributing to the country's foreign exchange is deemed to have a strategic impact on national economic development. One of the companies engaged in the processing of fishery products that produce various kinds of ready-to-eat products (v...

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Bibliographic Details
Main Authors: Suseno D.A.N., Mareta Z., Surahmat D., Priono B., Hasanah U.
Format: Article
Language:English
Published: iVolga Press 2023-02-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects: