Habits of contemporary newsreader
This article presents the habits of the contemporary newsreaderraised by an empirical research of socio-cultural nature. Starting from thepresupposed argument that being a news reader implies mixing purposes,gestures, sensibilities and abilities of the digital and printed press, the research,support...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Escola Superior de Propaganda e Marketing
2013-06-01
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| Series: | Comunicação, Mídia e Consumo |
| Subjects: | |
| Online Access: | http://revistacmc.espm.br/index.php/revistacmc/article/view/428 |
| Summary: | This article presents the habits of the contemporary newsreaderraised by an empirical research of socio-cultural nature. Starting from thepresupposed argument that being a news reader implies mixing purposes,gestures, sensibilities and abilities of the digital and printed press, the research,supported above all on Martín-Barbero’s Mediation Theory, envisaged toidentify how these two formats cohabit and redraw people’s daily routine. |
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| ISSN: | 1983-7070 |