Identifying Barriers to the Digitalization of China’s Real Estate Enterprises in Operations Management with an Integrated FTA–DEMATEL–ISM Approach

This paper aims to identify indicators of the obstacles that affect the digitalization of real estate enterprises in their operations management, and analyze the influence, hierarchy and relationships of these indicators. The indicators of obstacles that affect the digitalization of real estate ente...

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Main Authors: Ying Xiang, Qiaoyun Jiang, Yicheng Zhang, Wangyue Zhou
Format: Article
Language:English
Published: MDPI AG 2022-12-01
Series:Buildings
Subjects:
Online Access:https://www.mdpi.com/2075-5309/13/1/100
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author Ying Xiang
Qiaoyun Jiang
Yicheng Zhang
Wangyue Zhou
author_facet Ying Xiang
Qiaoyun Jiang
Yicheng Zhang
Wangyue Zhou
author_sort Ying Xiang
collection DOAJ
description This paper aims to identify indicators of the obstacles that affect the digitalization of real estate enterprises in their operations management, and analyze the influence, hierarchy and relationships of these indicators. The indicators of obstacles that affect the digitalization of real estate enterprise operations management were explored by searching the literature and using the Delphi method and a word cloud diagram. The obstacle indicator system was built according to the upstream, middle and downstream levels of the value chain. The FTA obstacle model was used to analyze the influence of obstacle index, and the DEMATEL–ISM model was used to analyze the hierarchical structure and correlations between indicators. The results are as follows. The biggest barriers in real estate digitalization are in the upstream level, such as the difficulty in adopting new technologies, lack of information technology talent and the high cost of digital software. According to analysis from the DEMATEL–ISM, the difficulty of enterprises to use new technologies has a deep-rooted influence on the digitalization of real estate enterprises. Lack of information technology talent and the high cost of digital software in the upstream level as well as barriers related to a company’s development strategy and investment willingness constitute barriers in the midstream level. These barriers not only affect the external and internal links, but also influence each other. The lack of overall regulation and supervision can explain the reason for these barriers.
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spelling doaj.art-a268dfedfc954a9f8b4689e61725ed042023-11-30T21:29:53ZengMDPI AGBuildings2075-53092022-12-0113110010.3390/buildings13010100Identifying Barriers to the Digitalization of China’s Real Estate Enterprises in Operations Management with an Integrated FTA–DEMATEL–ISM ApproachYing Xiang0Qiaoyun Jiang1Yicheng Zhang2Wangyue Zhou3School of Data Science, Zhejiang University of Finance & Economics, Hangzhou 310018, ChinaSchool of Data Science, Zhejiang University of Finance & Economics, Hangzhou 310018, ChinaGuangzhou R&F Properties Co., Ltd., Hangzhou 310000, ChinaSchool of Information Management & Artificial Intelligence, Zhejiang University of Finance & Economics, Hangzhou 310018, ChinaThis paper aims to identify indicators of the obstacles that affect the digitalization of real estate enterprises in their operations management, and analyze the influence, hierarchy and relationships of these indicators. The indicators of obstacles that affect the digitalization of real estate enterprise operations management were explored by searching the literature and using the Delphi method and a word cloud diagram. The obstacle indicator system was built according to the upstream, middle and downstream levels of the value chain. The FTA obstacle model was used to analyze the influence of obstacle index, and the DEMATEL–ISM model was used to analyze the hierarchical structure and correlations between indicators. The results are as follows. The biggest barriers in real estate digitalization are in the upstream level, such as the difficulty in adopting new technologies, lack of information technology talent and the high cost of digital software. According to analysis from the DEMATEL–ISM, the difficulty of enterprises to use new technologies has a deep-rooted influence on the digitalization of real estate enterprises. Lack of information technology talent and the high cost of digital software in the upstream level as well as barriers related to a company’s development strategy and investment willingness constitute barriers in the midstream level. These barriers not only affect the external and internal links, but also influence each other. The lack of overall regulation and supervision can explain the reason for these barriers.https://www.mdpi.com/2075-5309/13/1/100real estate enterprisedigitalizationoperations managementbarriersFTA–DEMATEL–ISM
spellingShingle Ying Xiang
Qiaoyun Jiang
Yicheng Zhang
Wangyue Zhou
Identifying Barriers to the Digitalization of China’s Real Estate Enterprises in Operations Management with an Integrated FTA–DEMATEL–ISM Approach
Buildings
real estate enterprise
digitalization
operations management
barriers
FTA–DEMATEL–ISM
title Identifying Barriers to the Digitalization of China’s Real Estate Enterprises in Operations Management with an Integrated FTA–DEMATEL–ISM Approach
title_full Identifying Barriers to the Digitalization of China’s Real Estate Enterprises in Operations Management with an Integrated FTA–DEMATEL–ISM Approach
title_fullStr Identifying Barriers to the Digitalization of China’s Real Estate Enterprises in Operations Management with an Integrated FTA–DEMATEL–ISM Approach
title_full_unstemmed Identifying Barriers to the Digitalization of China’s Real Estate Enterprises in Operations Management with an Integrated FTA–DEMATEL–ISM Approach
title_short Identifying Barriers to the Digitalization of China’s Real Estate Enterprises in Operations Management with an Integrated FTA–DEMATEL–ISM Approach
title_sort identifying barriers to the digitalization of china s real estate enterprises in operations management with an integrated fta dematel ism approach
topic real estate enterprise
digitalization
operations management
barriers
FTA–DEMATEL–ISM
url https://www.mdpi.com/2075-5309/13/1/100
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