Why Showmatch? An approach to television consumption of one of the most seen programs in Argentina.
Showmatch has remained, almost unchanged, on the screen for more than a decade. It is a beacon product of Argen-tine air television. Around it organizes and illuminates the rest of the programming, produces ad hoc programs and generates agenda item in the other media. We are interested in the analys...
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| Format: | Article |
| Language: | English |
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Ediciones Universidad de Salamanca
2018-05-01
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| Series: | Fonseca: Journal of Communication |
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| Online Access: | http://revistas.usal.es/index.php/2172-9077/article/view/18511 |