The Effort to Increase Loyalty through Brand Image, Brand Trust, and Satisfaction as Intervening Variables

Polytechnic is a university focusing on vocational education. Politeknik Unggul LP3M is to provide an appropriate vocational education in supporting industrial demand. This study focuses on maximizing students’ loyalty influenced by brand image and trust, where students’ satisfaction is an interven...

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Bibliographic Details
Main Authors:	Martin Martin, Nasib Nasib
Format:	Article
Language:	English
Published:	Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung 2021-06-01
Series:	Society
Subjects:	Brand Image Brand Trust Loyalty Satisfaction Student
Online Access:	https://society.fisip.ubb.ac.id/index.php/society/article/view/303

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