How “storytelling” establishes and spreads corporate culture: A comparison of two coal companies in China and the United States
Organizational culture is playing a more and more important role in corporate competition. This paper attempts to combine “storytelling” with the construction and dissemination of corporate organizational culture. The aim is to provide an effective perspective and method for how companies can establ...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/17/shsconf_clec2023_02011.pdf |