Investigating Consumer Preferences for Production Process Labeling Using Visual Attention Data

Investigating Consumer Preferences for Production Process Labeling Using Visual Attention Data

A second-price auction with eye movement recordings was used to investigate consumer preferences for labels disclosing the presence and absence of specific types of insecticides and to explore the relationship between visual attention and consumer purchasing behaviors. Findings contribute to the lit...

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מידע ביבליוגרפי
Main Authors: Xuan Wei, Hayk Khachatryan, Alicia L. Rihn
פורמט: Article
שפה:English
יצא לאור: MDPI AG 2019-07-01
סדרה:Behavioral Sciences
נושאים:
visual fixations
total visit duration
visual fixation duration
neonicotinoid labels
second-price auctions
gaze cascade effect
גישה מקוונת:https://www.mdpi.com/2076-328X/9/7/71

אינטרנט

https://www.mdpi.com/2076-328X/9/7/71

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