Accessibility of TV programs to persons with disabilities

The most modern media systems in television program production and placement have the obligation of ensuring program accessibility to persons with disabilities. While in some countries this obligation is defined through a certain minimum of adapted content, in Serbia there is a set of media laws onl...

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Main Author: Ćitić Tatjana T.
Format: Article
Language:English
Published: Serbian Sociological Association, Belgrade 2021-01-01
Series:Sociološki Pregled
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0085-6320/2021/0085-63202103110Q.pdf
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author Ćitić Tatjana T.
author_facet Ćitić Tatjana T.
author_sort Ćitić Tatjana T.
collection DOAJ
description The most modern media systems in television program production and placement have the obligation of ensuring program accessibility to persons with disabilities. While in some countries this obligation is defined through a certain minimum of adapted content, in Serbia there is a set of media laws only indicating the necessity of care for persons with difficulty in following the television program. The basic thesis of this paper is how program accessibility, and thus increased social inclusion through media content, may be improved through the development and greater presence of the existing services (subtitle, sign language, audio-description), as well as through the introduction of new services, based on the capacities offered by digital technology and application of artificial intelligence in content production and placement. The statistics shows that at least one in eighteen persons in Serbia has difficulty in following TV program due to vision or hearing impairment and therefore, in the absence of the tools ensuring accessibility, these persons are unable to get information, education and entertainment from the television program.
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spelling doaj.art-a2d099e7cf494b9cbd003a1180b355f12022-12-21T20:31:03ZengSerbian Sociological Association, BelgradeSociološki Pregled0085-63202560-48802021-01-015531110113710.5937/socpreg55-322770085-63202103110QAccessibility of TV programs to persons with disabilitiesĆitić Tatjana T.0Univerzitet "Union - Nikola Tesla", Fakultet za sport, Beograd, SerbiaThe most modern media systems in television program production and placement have the obligation of ensuring program accessibility to persons with disabilities. While in some countries this obligation is defined through a certain minimum of adapted content, in Serbia there is a set of media laws only indicating the necessity of care for persons with difficulty in following the television program. The basic thesis of this paper is how program accessibility, and thus increased social inclusion through media content, may be improved through the development and greater presence of the existing services (subtitle, sign language, audio-description), as well as through the introduction of new services, based on the capacities offered by digital technology and application of artificial intelligence in content production and placement. The statistics shows that at least one in eighteen persons in Serbia has difficulty in following TV program due to vision or hearing impairment and therefore, in the absence of the tools ensuring accessibility, these persons are unable to get information, education and entertainment from the television program.https://scindeks-clanci.ceon.rs/data/pdf/0085-6320/2021/0085-63202103110Q.pdfprogram accessibility to persons with vision and hearing impairmentpersons with disabilitiessubtitling/captioningaudio-descriptionsocial inclusion
spellingShingle Ćitić Tatjana T.
Accessibility of TV programs to persons with disabilities
Sociološki Pregled
program accessibility to persons with vision and hearing impairment
persons with disabilities
subtitling/captioning
audio-description
social inclusion
title Accessibility of TV programs to persons with disabilities
title_full Accessibility of TV programs to persons with disabilities
title_fullStr Accessibility of TV programs to persons with disabilities
title_full_unstemmed Accessibility of TV programs to persons with disabilities
title_short Accessibility of TV programs to persons with disabilities
title_sort accessibility of tv programs to persons with disabilities
topic program accessibility to persons with vision and hearing impairment
persons with disabilities
subtitling/captioning
audio-description
social inclusion
url https://scindeks-clanci.ceon.rs/data/pdf/0085-6320/2021/0085-63202103110Q.pdf
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