A Semiotic Analysis on Confession of a Shopaholic Trailer: Roland Barthes Approach

Deciphering the signals in a movie trailer is undertaken to comprehend how viewers or learners receive the conveyed meanings. The objective of this study is to (1) analyze the symbols present in the "Confession of a Shopaholic" movie trailer and (2) disclose the description of denotation,...

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Main Authors: Nur Syasya Qistina Mazeree, Norhakimin Ashaari, Nadzirah Munirah Ramli, Nur Arifah Zahiah Zuri
Format: Article
Language:English
Published: English Department of Antasari State Islamic University 2023-12-01
Series:LET: Linguistics, Literature and English Teaching Journal
Online Access:https://jurnal.uin-antasari.ac.id/index.php/let/article/view/11640
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author Nur Syasya Qistina Mazeree
Norhakimin Ashaari
Nadzirah Munirah Ramli
Nur Arifah Zahiah Zuri
author_facet Nur Syasya Qistina Mazeree
Norhakimin Ashaari
Nadzirah Munirah Ramli
Nur Arifah Zahiah Zuri
author_sort Nur Syasya Qistina Mazeree
collection DOAJ
description Deciphering the signals in a movie trailer is undertaken to comprehend how viewers or learners receive the conveyed meanings. The objective of this study is to (1) analyze the symbols present in the "Confession of a Shopaholic" movie trailer and (2) disclose the description of denotation, connotation and myth in the “Confession of a Shopaholic” movie trailer. The primary dataset for this study was the trailer for the film 'Confession of a Shopaholic'. This study employed Roland Barthes' theoretical framework to analyze and establish connections between the signs and the narrative of the trailer. The use of the Barthes approach facilitates the examination of dynamic communication in audio-visual content, and a semiotic analysis was conducted to accomplish the predetermined goals of this study. The research identified a total of six pieces of data included in the trailer and provided detailed explanations of their denotation, connotation, and mythological significance. The study of signals and myths in this research aims to bridge the gap between the established framework and other audio-visual media. Although signals in other domains are important as well, it is highly recommended to do a more comprehensive analysis just on movie trailer outcomes for comparative purposes.
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spelling doaj.art-a2d3bb9dbb1149749d3c423bd4b7f97c2024-01-18T03:00:50ZengEnglish Department of Antasari State Islamic UniversityLET: Linguistics, Literature and English Teaching Journal2086-96062549-24542023-12-011322122329351A Semiotic Analysis on Confession of a Shopaholic Trailer: Roland Barthes ApproachNur Syasya Qistina Mazeree0Norhakimin Ashaari1Nadzirah Munirah Ramli2Nur Arifah Zahiah Zuri3Doctoral School of Linguistics, University of SzegedFaculty of Languages and Linguistics, Universiti Malaya Sekolah Menengah Kebangsaan Saint Joseph (B), Johor Bharu Sekolah Kebangsaan Felda Sungai Koyan, PahangDeciphering the signals in a movie trailer is undertaken to comprehend how viewers or learners receive the conveyed meanings. The objective of this study is to (1) analyze the symbols present in the "Confession of a Shopaholic" movie trailer and (2) disclose the description of denotation, connotation and myth in the “Confession of a Shopaholic” movie trailer. The primary dataset for this study was the trailer for the film 'Confession of a Shopaholic'. This study employed Roland Barthes' theoretical framework to analyze and establish connections between the signs and the narrative of the trailer. The use of the Barthes approach facilitates the examination of dynamic communication in audio-visual content, and a semiotic analysis was conducted to accomplish the predetermined goals of this study. The research identified a total of six pieces of data included in the trailer and provided detailed explanations of their denotation, connotation, and mythological significance. The study of signals and myths in this research aims to bridge the gap between the established framework and other audio-visual media. Although signals in other domains are important as well, it is highly recommended to do a more comprehensive analysis just on movie trailer outcomes for comparative purposes.https://jurnal.uin-antasari.ac.id/index.php/let/article/view/11640
spellingShingle Nur Syasya Qistina Mazeree
Norhakimin Ashaari
Nadzirah Munirah Ramli
Nur Arifah Zahiah Zuri
A Semiotic Analysis on Confession of a Shopaholic Trailer: Roland Barthes Approach
LET: Linguistics, Literature and English Teaching Journal
title A Semiotic Analysis on Confession of a Shopaholic Trailer: Roland Barthes Approach
title_full A Semiotic Analysis on Confession of a Shopaholic Trailer: Roland Barthes Approach
title_fullStr A Semiotic Analysis on Confession of a Shopaholic Trailer: Roland Barthes Approach
title_full_unstemmed A Semiotic Analysis on Confession of a Shopaholic Trailer: Roland Barthes Approach
title_short A Semiotic Analysis on Confession of a Shopaholic Trailer: Roland Barthes Approach
title_sort semiotic analysis on confession of a shopaholic trailer roland barthes approach
url https://jurnal.uin-antasari.ac.id/index.php/let/article/view/11640
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