Impact of Internal marketing on market- oriented considering mediatory variables of organizational commitment and organizational citizenship behavior: case of Mellat bank of Tehran
The purpose of this paper is to examine the relationship between "internal marketing" and "market orientation" considering the mediator variable of "organizational commitment" in branches of Bank Mellat in the city of Tehran as a financial-service provider firm. The que...
Main Authors: | Tahmores Hasangholipour, Manouchehr Ansari, Akram Elahi Gol, Hossein Rahmani Youshanlouei |
---|---|
Format: | Article |
Language: | fas |
Published: |
University of Isfahan
2012-01-01
|
Series: | تحقیقات بازار یابی نوین |
Subjects: | |
Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_id=270&sid=1&slc_lang=en |
Similar Items
-
impact of interval marketing on market- oriented considering mediatory variables of organizational commitment and organizational citizenship behavior: case of Mellat bank of Tehran.
by: Tahmoures Hassangholipour, et al.
Published: (2012-06-01) -
increase the performance of the company through innovation and implementing market intelligence
by: peyman hajizade, et al.
Published: (2022-03-01) -
The Effect of Internal Marketing Effect on Quality of service with Emphasis On the Mediating Role of Organizational Citizenship Behavior and Organizational Commitment
by: Ali Safari, et al.
Published: (2014-12-01) -
A Survey on Relationship Between Organizational Citizenship Behavior, Total Quality Management and Performance in Industrial Firms in Tehran Province
Published: (2012-08-01) -
The Impact of Organizational Silence on Organizational Citizenship Behavior
by: Amir Hossein Amirkhani, et al.
Published: (2017-12-01)