Investigating effects of relationship marketing tactics on customer satisfaction and loyalty(Iran Insurance Company)
Nowadays, most insurance companies due to the rapid changes in competitive situations and conditions prevailing in the market have given priority to attract and retain business customers because without a doubt this way is the best way to increase their profitability. Insurance companies in order to...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2015-06-01
|
| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-1686-2&slc_lang=en&sid=1 |