Sobre Convergência e a Prática Metodológica do Interacionismo Interpretativo na Pesquisa Acadêmica de Marketing
Many issues on marketing and consumer behavior remain uninvestigated because of the research community’s lack of interest or because of methodological difficulties. We present in this paper our experience using Interpretive Interactionism in academic marketing research and its consequences on method...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2010-09-01
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| Series: | RAC: Revista de Administração Contemporânea |
| Subjects: | |
| Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1109.pdf |