Analisis Perancangan Customer Relationship Management Berbasis Web pada PT ASP Jakarta
The purpose of this thesis is to identify the needs of web-based CRM in PT ASP and also to design the suitable CRM for the company. The research method is by analyzing competitions in the industry with Porter’s five forces analysis and formulating framework in input stage, matching stage, decision s...
| Główni autorzy: | , |
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| Format: | Artykuł |
| Język: | English |
| Wydane: |
Bina Nusantara University
2011-05-01
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| Seria: | Binus Business Review |
| Hasła przedmiotowe: | |
| Dostęp online: | https://journal.binus.ac.id/index.php/BBR/article/view/1115 |
| _version_ | 1827852617624059904 |
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| author | Idris Gautama So Sheila Sheila |
| author_facet | Idris Gautama So Sheila Sheila |
| author_sort | Idris Gautama So |
| collection | DOAJ |
| description | The purpose of this thesis is to identify the needs of web-based CRM in PT ASP and also to design the suitable CRM for the company. The research method is by analyzing competitions in the industry with Porter’s five forces analysis and formulating framework in input stage, matching stage, decision stage to choose the best strategy for the company. From the analysis of formulating strategy, it could be concluded that market penetration strategy is the best strategy for PT ASP. Market penetration strategy is an approach of web-based Customer Relationship Management (CRM) to increase service quality for customers and company introduction to broaden community. Web-based CRM design is suitable for PT ASP based on interview conclusion using 5 features (5C) from the 7 features (7C) in web design elements. |
| first_indexed | 2024-03-12T10:52:43Z |
| format | Article |
| id | doaj.art-a2e7cf468f4f42d793600d2584e8d1a2 |
| institution | Directory Open Access Journal |
| issn | 2087-1228 2476-9053 |
| language | English |
| last_indexed | 2024-03-12T10:52:43Z |
| publishDate | 2011-05-01 |
| publisher | Bina Nusantara University |
| record_format | Article |
| series | Binus Business Review |
| spelling | doaj.art-a2e7cf468f4f42d793600d2584e8d1a22023-09-02T06:52:26ZengBina Nusantara UniversityBinus Business Review2087-12282476-90532011-05-012110011410.21512/bbr.v2i1.1115981Analisis Perancangan Customer Relationship Management Berbasis Web pada PT ASP JakartaIdris Gautama So0Sheila Sheila1Bina Nusantara UniversityBina Nusantara UniversityThe purpose of this thesis is to identify the needs of web-based CRM in PT ASP and also to design the suitable CRM for the company. The research method is by analyzing competitions in the industry with Porter’s five forces analysis and formulating framework in input stage, matching stage, decision stage to choose the best strategy for the company. From the analysis of formulating strategy, it could be concluded that market penetration strategy is the best strategy for PT ASP. Market penetration strategy is an approach of web-based Customer Relationship Management (CRM) to increase service quality for customers and company introduction to broaden community. Web-based CRM design is suitable for PT ASP based on interview conclusion using 5 features (5C) from the 7 features (7C) in web design elements.https://journal.binus.ac.id/index.php/BBR/article/view/1115CRM, e-CRM, website, customers |
| spellingShingle | Idris Gautama So Sheila Sheila Analisis Perancangan Customer Relationship Management Berbasis Web pada PT ASP Jakarta Binus Business Review CRM, e-CRM, website, customers |
| title | Analisis Perancangan Customer Relationship Management Berbasis Web pada PT ASP Jakarta |
| title_full | Analisis Perancangan Customer Relationship Management Berbasis Web pada PT ASP Jakarta |
| title_fullStr | Analisis Perancangan Customer Relationship Management Berbasis Web pada PT ASP Jakarta |
| title_full_unstemmed | Analisis Perancangan Customer Relationship Management Berbasis Web pada PT ASP Jakarta |
| title_short | Analisis Perancangan Customer Relationship Management Berbasis Web pada PT ASP Jakarta |
| title_sort | analisis perancangan customer relationship management berbasis web pada pt asp jakarta |
| topic | CRM, e-CRM, website, customers |
| url | https://journal.binus.ac.id/index.php/BBR/article/view/1115 |
| work_keys_str_mv | AT idrisgautamaso analisisperancangancustomerrelationshipmanagementberbasiswebpadaptaspjakarta AT sheilasheila analisisperancangancustomerrelationshipmanagementberbasiswebpadaptaspjakarta |