Personal Brand of a Politician in an Election Campaign – Political Personas on Facebook
A politician’s persona is negotiated on multiple platforms in various ways. Some maintain a strategic, carefully negotiated self, while others reveal more and blur lines between professional and private dimensions of their persona (Street 2004). Together with constituents – who discuss them widely o...
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| Format: | Article |
| Language: | English |
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Deakin University
2020-12-01
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| Series: | Persona Studies |
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| Online Access: | https://ojs.deakin.edu.au/index.php/ps/article/view/943 |
| Summary: | A politician’s persona is negotiated on multiple platforms in various ways. Some maintain a strategic, carefully negotiated self, while others reveal more and blur lines between professional and private dimensions of their persona (Street 2004). Together with constituents – who discuss them widely on different platforms – politicians build personal brands which construct their lives as performances and products to be sold (van Dijck 2013; Enli 2015a). Persona representations provoke feelings and politicians are expected to effectively manage scrutiny of both private and professional elements of their public selves. |
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| ISSN: | 2205-5258 |