Personal Brand of a Politician in an Election Campaign – Political Personas on Facebook
A politician’s persona is negotiated on multiple platforms in various ways. Some maintain a strategic, carefully negotiated self, while others reveal more and blur lines between professional and private dimensions of their persona (Street 2004). Together with constituents – who discuss them widely o...
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| Format: | Article |
| Language: | English |
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Deakin University
2020-12-01
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| Series: | Persona Studies |
| Subjects: | |
| Online Access: | https://ojs.deakin.edu.au/index.php/ps/article/view/943 |
| _version_ | 1818666390936092672 |
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| author | Elisa Kannasto |
| author_facet | Elisa Kannasto |
| author_sort | Elisa Kannasto |
| collection | DOAJ |
| description | A politician’s persona is negotiated on multiple platforms in various ways. Some maintain a strategic, carefully negotiated self, while others reveal more and blur lines between professional and private dimensions of their persona (Street 2004). Together with constituents – who discuss them widely on different platforms – politicians build personal brands which construct their lives as performances and products to be sold (van Dijck 2013; Enli 2015a). Persona representations provoke feelings and politicians are expected to effectively manage scrutiny of both private and professional elements of their public selves. |
| first_indexed | 2024-12-17T06:03:47Z |
| format | Article |
| id | doaj.art-a3040ade61a14025b5cf0d3c8d44dd02 |
| institution | Directory Open Access Journal |
| issn | 2205-5258 |
| language | English |
| last_indexed | 2024-12-17T06:03:47Z |
| publishDate | 2020-12-01 |
| publisher | Deakin University |
| record_format | Article |
| series | Persona Studies |
| spelling | doaj.art-a3040ade61a14025b5cf0d3c8d44dd022022-12-21T22:00:47ZengDeakin UniversityPersona Studies2205-52582020-12-0161121410.21153/psj2020vol6no1art943943Personal Brand of a Politician in an Election Campaign – Political Personas on FacebookElisa Kannasto0Seinäjoki University of Applied Sciences, FinlandA politician’s persona is negotiated on multiple platforms in various ways. Some maintain a strategic, carefully negotiated self, while others reveal more and blur lines between professional and private dimensions of their persona (Street 2004). Together with constituents – who discuss them widely on different platforms – politicians build personal brands which construct their lives as performances and products to be sold (van Dijck 2013; Enli 2015a). Persona representations provoke feelings and politicians are expected to effectively manage scrutiny of both private and professional elements of their public selves.https://ojs.deakin.edu.au/index.php/ps/article/view/943political personaonline discussioncampaign communicationspolitical selfpersonal brand of a politician |
| spellingShingle | Elisa Kannasto Personal Brand of a Politician in an Election Campaign – Political Personas on Facebook Persona Studies political persona online discussion campaign communications political self personal brand of a politician |
| title | Personal Brand of a Politician in an Election Campaign – Political Personas on Facebook |
| title_full | Personal Brand of a Politician in an Election Campaign – Political Personas on Facebook |
| title_fullStr | Personal Brand of a Politician in an Election Campaign – Political Personas on Facebook |
| title_full_unstemmed | Personal Brand of a Politician in an Election Campaign – Political Personas on Facebook |
| title_short | Personal Brand of a Politician in an Election Campaign – Political Personas on Facebook |
| title_sort | personal brand of a politician in an election campaign political personas on facebook |
| topic | political persona online discussion campaign communications political self personal brand of a politician |
| url | https://ojs.deakin.edu.au/index.php/ps/article/view/943 |
| work_keys_str_mv | AT elisakannasto personalbrandofapoliticianinanelectioncampaignpoliticalpersonasonfacebook |