Transboundary brand: European and Ukrainian experiences

The article presents a study of the concept "cross-border brand" and the analysis of the formation of cross-border branding practices in transboundary territory of Europe and Ukraine. Today the cross-border territories united by common economic, social, cultural and political life strive t...

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Bibliographic Details
Main Author:	Tykhomyrova Yevheniya Borysivna
Format:	Article
Language:	English
Published:	Institute of Modern Humanitarian Researches 2015-10-01
Series:	Studia Humanitatis
Subjects:	branding areas inter-regional brand cross-border cooperation cross-border brand Euroregions
Online Access:	http://st-hum.ru/en/node/320/

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