DEVELOPMENT OF THE SPHERE OF HOSPITALITY IN STRATEGY RECOVERYOF THE TOURIST INDUSTRY OF UKRAINE

By defining a strategy for the tourism industry's recovery in the Western region of Ukraine, the study aims to support a methodical approach to evaluating the sector's economic attractiveness from the perspectives of the government, investors, and consumers. This plan will ensure the gro...

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Main Authors: Yurii Y. KYRYLOV, Viktoriia H. HRANOVSKA, Viktoriia M. KRYKUNOVA, Ivan V. SVYNOUS, Kateryna S. NIKITENKO
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2023-12-01
Series:Geo Journal of Tourism and Geosites
Subjects:
Online Access:https://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2023/gtg.514spl09-1164.pdf
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author Yurii Y. KYRYLOV
Viktoriia H. HRANOVSKA
Viktoriia M. KRYKUNOVA
Ivan V. SVYNOUS
Kateryna S. NIKITENKO
author_facet Yurii Y. KYRYLOV
Viktoriia H. HRANOVSKA
Viktoriia M. KRYKUNOVA
Ivan V. SVYNOUS
Kateryna S. NIKITENKO
author_sort Yurii Y. KYRYLOV
collection DOAJ
description By defining a strategy for the tourism industry's recovery in the Western region of Ukraine, the study aims to support a methodical approach to evaluating the sector's economic attractiveness from the perspectives of the government, investors, and consumers. This plan will ensure the growth of positive externalities and minimize negative dynamics within the ecosystem during the post-conflict phase. The method of analyzing hierarchies was used, with the help of which the index of the economic attractiveness of the hospitality sector was evaluated for the level of reproduction of the tourism industry. Regarding the relative coherence of indicators of the appeal of the hospitality sector of the Carpathian tourist destination, an interaction between the starting data and the vectors of the matrices of pairwise comparisons was correlated. Using average weight criteria, the integral index of the hospitality sector's attractiveness for the Carpathian region of Ukraine was computed.
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spelling doaj.art-a3a0cc134dd346a7ab3c756c247e58752024-01-29T13:37:17ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172023-12-01514 supplement1676169110.30892/gtg.514spl09-1164DEVELOPMENT OF THE SPHERE OF HOSPITALITY IN STRATEGY RECOVERYOF THE TOURIST INDUSTRY OF UKRAINEYurii Y. KYRYLOV0Viktoriia H. HRANOVSKA1Viktoriia M. KRYKUNOVA2Ivan V. SVYNOUS3Kateryna S. NIKITENKO4Department of Public Management and Law, Kherson State Agrarian and Economic University, Kherson, Ukraine, e-mail: yurii_kyrylov@edu.cn.uaDepartment of Tourism, Hotel and Restaurant Business and Foreign Languages, Kherson State Agrarian and Economic University, Kherson, Ukraine, e-mail: vgranovska@ukr.netDepartment of Tourism, Hotel and Restaurant Business and Foreign Languages, Kherson, Ukraine, e-mail: krykunova_vm@yahoo.comDepartment of Accounting and Taxation, Bila Tserkva National Agrarian University, Bila Tserkva, Ukraine, e-mail: isvinous@ukr.netDepartment of Tourism, Hotel and Restaurant Business and Foreign Languages, Kherson State Agrarian and Economic University, Kherson, Ukraine, e-mail: nikitenko0506437139@gmail.comBy defining a strategy for the tourism industry's recovery in the Western region of Ukraine, the study aims to support a methodical approach to evaluating the sector's economic attractiveness from the perspectives of the government, investors, and consumers. This plan will ensure the growth of positive externalities and minimize negative dynamics within the ecosystem during the post-conflict phase. The method of analyzing hierarchies was used, with the help of which the index of the economic attractiveness of the hospitality sector was evaluated for the level of reproduction of the tourism industry. Regarding the relative coherence of indicators of the appeal of the hospitality sector of the Carpathian tourist destination, an interaction between the starting data and the vectors of the matrices of pairwise comparisons was correlated. Using average weight criteria, the integral index of the hospitality sector's attractiveness for the Carpathian region of Ukraine was computed. https://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2023/gtg.514spl09-1164.pdfthe sphere of hospitalityeconomic attractivenessthe statethe investorconsumers of tourist servicesstrategies for the recovery of the tourism industry
spellingShingle Yurii Y. KYRYLOV
Viktoriia H. HRANOVSKA
Viktoriia M. KRYKUNOVA
Ivan V. SVYNOUS
Kateryna S. NIKITENKO
DEVELOPMENT OF THE SPHERE OF HOSPITALITY IN STRATEGY RECOVERYOF THE TOURIST INDUSTRY OF UKRAINE
Geo Journal of Tourism and Geosites
the sphere of hospitality
economic attractiveness
the state
the investor
consumers of tourist services
strategies for the recovery of the tourism industry
title DEVELOPMENT OF THE SPHERE OF HOSPITALITY IN STRATEGY RECOVERYOF THE TOURIST INDUSTRY OF UKRAINE
title_full DEVELOPMENT OF THE SPHERE OF HOSPITALITY IN STRATEGY RECOVERYOF THE TOURIST INDUSTRY OF UKRAINE
title_fullStr DEVELOPMENT OF THE SPHERE OF HOSPITALITY IN STRATEGY RECOVERYOF THE TOURIST INDUSTRY OF UKRAINE
title_full_unstemmed DEVELOPMENT OF THE SPHERE OF HOSPITALITY IN STRATEGY RECOVERYOF THE TOURIST INDUSTRY OF UKRAINE
title_short DEVELOPMENT OF THE SPHERE OF HOSPITALITY IN STRATEGY RECOVERYOF THE TOURIST INDUSTRY OF UKRAINE
title_sort development of the sphere of hospitality in strategy recoveryof the tourist industry of ukraine
topic the sphere of hospitality
economic attractiveness
the state
the investor
consumers of tourist services
strategies for the recovery of the tourism industry
url https://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2023/gtg.514spl09-1164.pdf
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